Motorola RAZR 2 Luxury Edition: Shoe

Snakeskin feel. Golden touch.

Advertising Agency: Ogilvy Beijing, China
Executive Creative Director: Nils Andersson
Creative Directors: Wilson Chow
Art Directors: Nils Andersson
Copywriters: Andrew Lok, Perry Zheng, Bo Deng, Matthew Curry, Rain Yu, Ning Chen, Lucia Li
Client Servicing: Keith Capella, Patsy Lo, Brian Lin, Alex Zumwinkel
Planners: Edward Bell, Nils Andersson
Media agency: MindShare
Photographer / Retouching: Platon

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3 comments

Signe_S's picture
Signe_S
357 pencils

Why is it that HighFashion = No Idea? It´s a shame.

juliangray's picture
juliangray
987 pencils

i want to kick that guy in the nuts.

H.'s picture
H.
32 pencils

The ad is cool, actually the word is...classy. Which I suppose thats what the brief asked for right. It looks and feels expensive just like the phone is. Copy is fantastic even how its placed.
Its not about functionality here its about style, but I am worried about one minor detail. Its from China. The models aint close to Chinese, but the advert is for Chinese by Chinese. Are the guys not marketable, I mean art is a universal language yes, but what happened to localisation?

Art is real freedom

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