Motorola RAZR 2 Luxury Edition: Dress

Snakeskin feel. Golden touch.

Advertising Agency: Ogilvy Beijing, China
Executive Creative Director: Nils Andersson
Creative Directors: Wilson Chow
Art Directors: Nils Andersson
Copywriters: Andrew Lok, Perry Zheng, Bo Deng, Matthew Curry, Rain Yu, Ning Chen, Lucia Li
Client Servicing: Keith Capella, Patsy Lo, Brian Lin, Alex Zumwinkel
Planners: Edward Bell, Nils Andersson
Media agency: MindShare
Photographer / Retouching: Platon

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12 comments

sharks8us's picture
sharks8us
36 pencils

fantastic! 7 copywriters, two art directors, 4 client servicing, 2 planners, 2 creative directors and an ECD to come up with this!!!!

"float like a butterfly, sting like a bee! rumble young man, rumble"

tango48's picture
tango48
7 pencils

did not make me want to go out and get it !!

wkanaan's picture
wkanaan
483 pencils

surprisingly enough, the only ad ive seen so far with this many creatives.

vaikunta's picture
vaikunta
64 pencils

It's quite normal thing to have so many people on ad because it'a China!

juliangray's picture
juliangray
987 pencils

yes! Their population rate per ad is very high!!

juliangray's picture
juliangray
987 pencils

yes! Their population rate per ad is very high!!

huzyisundead's picture
huzyisundead
107 pencils

the phone's hot. they could have just put a couple of pics of the phone taken from the phonecam itself and i'll still think it's hot.

Dalbir Singh's picture
Dalbir Singh
552 pencils

So many creatives because this is how many people it takes to do a real ad on a project breif for an MNC client. Obviously you don't need a planner, an account team, a writer, or a media agency to do an ad for WWF.

Dalbir
www.AdOfDaMonth.com

Nthngmn's picture
Nthngmn
626 pencils

Yeah i sincerely doubt that. You don't ever need seven writers.

teenie's picture
teenie
1894 pencils

Can someone tell me why so few ads from China feature Chinese people...?

And this isn't much of a creative leap. So it's more of a pretty picture than an ad, to me.

ssguixi's picture
ssguixi
215 pencils

Ogilvvy BJ deals Nokia creative 4 Asia Pacific region. that saying....even includes aus/nz

jiahsisco's picture
jiahsisco
246 pencils

The comments are much better than the ad thanks peeps.

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