Motorola RAZR 2 Luxury Edition: Chair

Snakeskin feel. Golden touch.

Advertising Agency: Ogilvy Beijing, China
Executive Creative Director: Nils Andersson
Creative Directors: Wilson Chow
Art Directors: Nils Andersson
Copywriters: Andrew Lok, Perry Zheng, Bo Deng, Matthew Curry, Rain Yu, Ning Chen, Lucia Li
Client Servicing: Keith Capella, Patsy Lo, Brian Lin, Alex Zumwinkel
Planners: Edward Bell, Nils Andersson
Media agency: MindShare
Photographer / Retouching: Platon

7 comments

minx0r's picture
minx0r
62 pencils

Something tells me that as much as this ad is cool, its still printed in China, where 1.3 billion people don't look like any of the three models in the ads.

maybe its just me, but I would have put a 'Chinese' celebrity rather than a 'western' model. But thats just me.

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hartspueler's picture
hartspueler
296 pencils

as far as i know, the chinese consider the western look as the ideal. for this reason, especially high-class brands, don't advertise with chinese faces.

Wordnerd's picture
Wordnerd
6660 pencils

yeah, strange people. and sad. must be horror growing into puberty there

minx0r's picture
minx0r
62 pencils

hmmm interesting.

We do have that kind of mentality in the ME but recently it has been played down in favor for the local celebs. I always thought China was different, time to do some reading :D

Cheers hartspueler m8 :)

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gmint7's picture
gmint7
2683 pencils

:::J:::

oh really?
i thought the china ppl are high class..
so in US it's the other way..

:::J:::

54NN's picture
54NN
115 pencils

54NN
great!!!!!

54NN

54NN's picture
54NN
115 pencils

54NN
great!!!!!

54NN

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