Motorola GPS: Chess

Ming8. Now with GPS, thankfully!

Advertising Agency): O&M Beijing, China
Creative Director: Wilson Nils
Art director: Rain Yu
Copywriter: Chen Ning
Photographer: Zhou Yu Long
Published: November 2008

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23 comments

SeanMartin's picture
SeanMartin

These crack me up. Simple, effective, funny as hell.

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www.joey-aristophanes.com

Guest's picture
Guest

No, it is actually sad.
No fucking idea, no thinking, it is just a product benefit demo - the easy way, the typical first level benefit.
It was a waste of time and money to produce this ad.

Guest's picture
Guest

It is a good idea. it from ture life. I like.

Guest's picture
Guest

傻叉!

Guest's picture
Guest

i like these

takyuz's picture
takyuz
70 pencils

nice

AdvMan's picture
AdvMan
299 pencils

Effective work for brand behaviour

İyi Reklam, Kötü Reklam
www

Guest's picture
Guest

Great!

izmild's picture
izmild
770 pencils

Very nice ad! fun, familiar, simple and good communication

Guest's picture
Guest

hay cada pastel opinando, they suck!

Guest's picture
Guest

RECUERDEN ESTOS ANUNCIOS. VAN A GANAR EN CANNES!!!
MUY BUENOS!!!!

Guest's picture
Guest

gue suka banget nih print ad, print ad asia is the best daripada print ad amerika ...

Guest's picture
Guest

dangkal bgt ini orang diatas. pasti gak pernah menang bahkan di cp

Javier Ramírez's picture
Javier Ramírez
1245 pencils

Muy buen nivel.
Un insight, una idea y una buena ejecución.

http://javoramirez.wordpress.com/

Chief Creative Director Nexus BBDO

Mai_Maged's picture
Mai_Maged
123 pencils

Simple and to the point. I like it.

Creativity is simplicity
Hundreds of victims in Ghaza:(. GOD will save IT soon.

unmanman's picture
unmanman
118 pencils

greetings

thats just beautiful

xxxx's picture
xxxx
19 pencils

i like the wardrobe...especially the guy holding the chess...

Guest's picture
Guest

it's funny but i wish they play-down the photography style a bit.
i think it's best delivered raw.

Guest's picture
Guest

only in china.

Guest's picture
Guest

first of all – first base thinking.

second of all - it's the same execution three times.

Guest's picture
Guest

simple with humor. Very effective and easy to understand. Great ad!

miguinare's picture
miguinare
32 pencils

The art direction is wonderful. Perfect photography. Is very funny pic.
Nice execution

monkey business's picture
monkey business
18 pencils

Love it!!!!

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