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Motorola GPS: Chess

Motorola GPS: Chess
Your rating: None Average: 7.6 (38 votes)

Ming8. Now with GPS, thankfully!

Advertising Agency): O&M Beijing, China
Creative Director: Wilson Nils
Art director: Rain Yu
Copywriter: Chen Ning
Photographer: Zhou Yu Long
Published: November 2008

Comments

SeanMartin's picture

These crack me up. Simple, effective, funny as hell.

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www.joey-aristophanes.com

Guest's picture

No, it is actually sad.
No fucking idea, no thinking, it is just a product benefit demo - the easy way, the typical first level benefit.
It was a waste of time and money to produce this ad.

Guest's picture

It is a good idea. it from ture life. I like.

Guest's picture

傻叉!

Guest's picture

i like these

takyuz's picture 61 pencils

nice

AdvMan's picture 299 pencils

Effective work for brand behaviour

İyi Reklam, Kötü Reklam
www

Guest's picture

Great!

izmild's picture 772 pencils

Very nice ad! fun, familiar, simple and good communication

Guest's picture

hay cada pastel opinando, they suck!

Guest's picture

RECUERDEN ESTOS ANUNCIOS. VAN A GANAR EN CANNES!!!
MUY BUENOS!!!!

the killer's picture 1488 pencils

superb campaign!

Guest's picture

gue suka banget nih print ad, print ad asia is the best daripada print ad amerika ...

Guest's picture

dangkal bgt ini orang diatas. pasti gak pernah menang bahkan di cp

javo's picture 1184 pencils

Muy buen nivel.
Un insight, una idea y una buena ejecución.

http://javoramirez.wordpress.com/

Mai_Maged's picture 123 pencils

Simple and to the point. I like it.

Creativity is simplicity
Hundreds of victims in Ghaza:(. GOD will save IT soon.

Creativity is simplicity

unmanman's picture 120 pencils

greetings

thats just beautiful

ga ga goo goo ga ga...

xxxx's picture 15 pencils

i like the wardrobe...especially the guy holding the chess...

Guest's picture
7

it's funny but i wish they play-down the photography style a bit.
i think it's best delivered raw.

Guest's picture

only in china.

Guest's picture

first of all – first base thinking.

second of all - it's the same execution three times.

Guest's picture
9

simple with humor. Very effective and easy to understand. Great ad!

miguinare's picture 32 pencils

The art direction is wonderful. Perfect photography. Is very funny pic.
Nice execution

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