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Motorhome

Published/Aired: 
June 2007
Description: 
Advertising Agency: Craverolanis, Buenos Aires, Argentina
Executive Creative Directors: Juan Cravero, Darío Lanis
Creative Directors: Juan Pablo Lufrano
Copywriters: Juan Pablo Lufrano
Art Directors: Juan Pablo Lufrano
Photographer: Buenavista Fotografía
Account Supervisor: Laura Erobaldi
Advertiser's Supervisor: Ivan Canales

Comments (41)

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Highest Rated

Istiko's picture
Istiko
Activity Score 165

there is so many coffee ad talk about strong, and this one come up with different angle. Great!

Fridgerator's picture
Fridgerator
Activity Score 458

haha awesome stuff!

WAKE THE #^&@ UP!

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The concept is only as good as the execution.

Dick Huges's picture
Dick Huges
Activity Score 937

funny!

Joe76's picture
Joe76
Activity Score 772

jajaja!

San Pateste's picture
San Pateste
Activity Score 139

excelente, vamos latinos

ellehcimeo's picture
ellehcimeo
Activity Score 3516

Best coffee ad promoting caffein as a waker upper I've seen in a long long long time!

jorge21's picture
jorge21
Activity Score 307

Muy buena idea !! genial ejecucion !!

Pouts's picture
Pouts
Activity Score 703

AMAZING!!! AMAZING!!! Siempre Argentina! Creativos Argentinos

sloppy4's picture
sloppy4
Activity Score 1494

best thing i've seen in a while.

addyhoch10's picture
addyhoch10
Activity Score 2592

pwahaha

Pacific Blue's picture
Pacific Blue
Activity Score 335

Looks like TBWA/Paris campaign.
But it is not.

Well done guys.

Rog's picture
Rog
Activity Score 6082

'Fishermans Friend' strong lozenges.

>>>> That's not an ad. THIS is an ad.

varatphong's picture
varatphong
Activity Score 78

Cool! Love the imaginative effect.

Now if thats coffee, ever wonder what a tea that looks like this will do to you.

>> >> >>

afterbyrne's picture
afterbyrne
Activity Score 215

Ok, I must be by myself on this one but I don't think its that good. I mean I know what they are getting at but don't think its that funny. It's like a 3 out of 5.

Rog's picture
Rog
Activity Score 6082

You're not.

>>>> That's not an ad. THIS is an ad.

TopJeff's picture
TopJeff
Activity Score 479

It's pretty amusing. I'm not sure if it makes me want their coffee, but its a very eye-catching concept.

Jeff

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TopCreatives, the premier online community for creative pros.

life_joke's picture
life_joke
Activity Score 103

W - O - W!!!!!!!!!!!!!!!!!!!!

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

This has been done (expressed) more than a few times in "headlines" (mostly for caffinated drinks).
But never have I seen it as a visual. I quite like it.
"Thank you, sir! May I have another?"

PP's picture
PP
Activity Score 66

great way to convey message.

I think Im good tats why Im here's picture
I think Im good...
Activity Score 48

wow. but looks more like rub on the face (to make you snooze) than a slap (to wake u up).

no-ideas-original's picture
no-ideas-original
Activity Score 106

If it was white coffee would it be a white arm?

JamurPutih's picture
JamurPutih
Activity Score 263

Have you seen the Kapal Api TVC from IUM malaysia? wife and husband have fight, then the wife throw the coffee to the husband, and the husband get punched.

same idea?

end of joy, enjoy

Filipe's picture
Filipe
Activity Score 311

Too literal.

A. J. SMITH's picture
A. J. SMITH
Activity Score 2824

Thats pretty cool.

In this case, I think the literal approach works fine, its dramatising the impact of strong coffee to wake you up.

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It's only an ad.

Darrin Stephens's picture
Darrin Stephens
Activity Score 242

Wildly funny and and true. I would have loved to have seen a bit of blur on the arm, hand and face to show some motion. But still among the best stuff here lately.

x-men's picture
x-men
Activity Score 340

Amazing stuff.

Kin's picture
Kin
Activity Score 86

racist...

heymmb's picture
heymmb
Activity Score 49

Why racist?

A. J. SMITH's picture
A. J. SMITH
Activity Score 2824

?!

ellehcimeo's picture
ellehcimeo
Activity Score 3516

I suspect Kin is just stirring the pot.

A. J. SMITH's picture
A. J. SMITH
Activity Score 2824

Methinks you're right.

x-men's picture
x-men
Activity Score 340

coffe is black, like the S-Kin

heymmb's picture
heymmb
Activity Score 49

The best coffe ad of this year, but it isn't original

Scuba Steve's picture
Scuba Steve
Activity Score 74

Kinda like Ball Park Franks Ads.

WalanG's picture
WalanG
Activity Score 2

Does it has to be "black slaps white?"
I like the metaphor of coffee being so strong it's-like-being-slapped-on-a-face.

But the white trash theme, though humorous, is a bit unnecessary.

A. J. SMITH's picture
A. J. SMITH
Activity Score 2824

Perhaps your reading too much into it.

gracey's picture
gracey
Activity Score 100

wow! very good!

Guest's picture
Guest

it hurts

suma's picture
suma
Activity Score 54

e s p e c t a c u l a r

Istiko's picture
Istiko
Activity Score 165

there is so many coffee ad talk about strong, and this one come up with different angle. Great!

andylefty's picture
andylefty
Activity Score 4535

It works, its eye catching but to be expected.

metis's picture
metis
Activity Score 413

God I love this.

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