Motor Trader: Biker
With 12.000 used and new motorcycles online Motor Trader is the number one place to find yourself a bike. But that’s not all. You’ll also find the best financing deals, the cheapest insurances, test reports, buyers tips and an excellent Biker Agenda.
Advertising Agency: Houdini, Amsterdam, The Netherlands
Creative Director: Boris Peters
Art Director: Boris Peters
Copywriter: Wilbert Leering
Photographer: Ruud Binnekamp
Published: November 2009


33 Comments
Awesome idea
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
Looks like he's farting
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"I love some things, and don't love some other things."
I agree.
http://twitter.com/Cannes_Lions
lol he he :)
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~ Quite obviously, I have gathered no moss ! ~
As a thumbnail it makes me think of a hemorrhoid treatment ad. But once you get it, it's nice. It would be better if he leans the chair a little
Houdini, be a magician and dissappear this ad.
oshe.pb@hotmail.com
Bad photo quality. Bad art direction. Bad idea.
OMG! silly!
I really like the simpleness!!!
I like the agency name
Great Ad!
As a thumbnail, I didn't even have to look at the product and I got it right away. Brevity!
It might work if it were a purely biking magazine. But I've seen this idea before. It was some dude wearing a motorbike helmet and with the same pose as the visual, but he was on a toilet bowl.
But Sweejin...it is all about biking. You have your Auto Trader (hey, that's cars!), and you 'ave your Motor Trader (hey, that's bikes!).
Doh! My bad.. Thanks! :)
I Love It. Great copy. Ride with us.
Love it :D nice idea..
it seems like fake ad. Image is so bad
This kinds of ads make you wonder: 'why the 6 digit production costs when you can do it with a camera phone?'
Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).
6 digits? it took 4
(and now we probably get some 'you should have spent 6!-comments :-))) that's part of the AdsoftheWorld-game....
Aweful art direction and photo. I think the idea does not work.
already done by suzuki. sorry.
I don't like it. First thing that came on my mind was, he's farting, very bad visual....good idea but such a bad execution
Rock on!
HOUDINI PEOPLE: please stop voting on your own work. It's totally pathetic. Go make some good work and let others judge it. You come off like a bunch of frustrated & fake ad people. By the way, this goes for all your submissions to Ads of the World, I just checked them and the same names are there giving 10 stars and telling us how great this work is, when it obviously just isn't. And that's not even counting the anonymous votes.
Dear Cutthebull, We're not anonymous. This is us. We commented on the budget thing earlier. Sure: we voted on our own work, 1 time when we uploaded it. Because we like it. But speaking of 'anonymous-ness': we are pretty sure that 'Cutthebull' is not the name your mother has given you...
Dear Cutthebull, We're not anonymous. This is us. We commented on the budget thing earlier. Sure: we voted on our own work, 1 time when we uploaded it. Because we like it. But speaking of 'anonymous-ness': we are pretty sure that 'Cutthebull' is not the name your mother has given you...
Good idea, wrong leaning side, better with leaned chair as already said.
like this thought but i´m afraid that art direction and the air on the photo sucks
It's awful. Looks like he is farting.
nice idea......
but exicution??????
nice idea......
but exicution??????
I think bounces are the cause!