Motor Trader: Biker

With 12.000 used and new motorcycles online Motor Trader is the number one place to find yourself a bike. But that’s not all. You’ll also find the best financing deals, the cheapest insurances, test reports, buyers tips and an excellent Biker Agenda.

Advertising Agency: Houdini, Amsterdam, The Netherlands
Creative Director: Boris Peters
Art Director: Boris Peters
Copywriter: Wilbert Leering
Photographer: Ruud Binnekamp
Published: November 2009

Related videos by Shutterstock

32 comments

alexander_bickov's picture
alexander_bickov
3279 pencils

Awesome idea

sirvan's picture
sirvan
29870 pencils

Looks like he's farting

+++

"I love some things, and don't love some other things."

The Lion's picture
The Lion
122 pencils

I agree.

rolling.stone's picture
rolling.stone
2740 pencils

lol he he :)

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

satrianee's picture
satrianee
3748 pencils

As a thumbnail it makes me think of a hemorrhoid treatment ad. But once you get it, it's nice. It would be better if he leans the chair a little

oshe's picture
oshe
852 pencils

Houdini, be a magician and dissappear this ad.

silvi's picture
silvi
4172 pencils

Bad photo quality. Bad art direction. Bad idea.

sold's picture
sold
3219 pencils

OMG! silly!

Cheeseman's picture
Cheeseman
11 pencils

I really like the simpleness!!!

Brain-Art's picture
Brain-Art
1101 pencils

I like the agency name

Jonathan86's picture
Jonathan86
6 pencils

Great Ad!

bad astronaut's picture
bad astronaut
544 pencils

As a thumbnail, I didn't even have to look at the product and I got it right away. Brevity!

sweejin's picture
sweejin
7044 pencils

It might work if it were a purely biking magazine. But I've seen this idea before. It was some dude wearing a motorbike helmet and with the same pose as the visual, but he was on a toilet bowl.

MadMann's picture
MadMann
8 pencils

But Sweejin...it is all about biking. You have your Auto Trader (hey, that's cars!), and you 'ave your Motor Trader (hey, that's bikes!).

sweejin's picture
sweejin
7044 pencils

Doh! My bad.. Thanks! :)

MadMann's picture
MadMann
8 pencils

I Love It. Great copy. Ride with us.

jazzkolnikov's picture
jazzkolnikov
8 pencils

Love it :D nice idea..

hadrianapolis's picture
hadrianapolis
733 pencils

it seems like fake ad. Image is so bad

Migzter13's picture
Migzter13
973 pencils

This kinds of ads make you wonder: 'why the 6 digit production costs when you can do it with a camera phone?'

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

HOUDINI_Amsterdam's picture
HOUDINI_Amsterdam
10 pencils

6 digits? it took 4

(and now we probably get some 'you should have spent 6!-comments :-))) that's part of the AdsoftheWorld-game....

Marlus Lau's picture
Marlus Lau
1806 pencils

Aweful art direction and photo. I think the idea does not work.

ralphhasenohr's picture
ralphhasenohr
44 pencils

already done by suzuki. sorry.

benjadlvega's picture
benjadlvega
6 pencils

I don't like it. First thing that came on my mind was, he's farting, very bad visual....good idea but such a bad execution

MadMann's picture
MadMann
8 pencils

Rock on!

Cutthebull's picture
Cutthebull
3 pencils

HOUDINI PEOPLE: please stop voting on your own work. It's totally pathetic. Go make some good work and let others judge it. You come off like a bunch of frustrated & fake ad people. By the way, this goes for all your submissions to Ads of the World, I just checked them and the same names are there giving 10 stars and telling us how great this work is, when it obviously just isn't. And that's not even counting the anonymous votes.

HOUDINI_Amsterdam's picture
HOUDINI_Amsterdam
10 pencils

Dear Cutthebull, We're not anonymous. This is us. We commented on the budget thing earlier. Sure: we voted on our own work, 1 time when we uploaded it. Because we like it. But speaking of 'anonymous-ness': we are pretty sure that 'Cutthebull' is not the name your mother has given you...

HOUDINI_Amsterdam's picture
HOUDINI_Amsterdam
10 pencils

Dear Cutthebull, We're not anonymous. This is us. We commented on the budget thing earlier. Sure: we voted on our own work, 1 time when we uploaded it. Because we like it. But speaking of 'anonymous-ness': we are pretty sure that 'Cutthebull' is not the name your mother has given you...

Chopper's picture
Chopper
1015 pencils

Good idea, wrong leaning side, better with leaned chair as already said.

federo's picture
federo
781 pencils

like this thought but i´m afraid that art direction and the air on the photo sucks

firebug's picture
firebug
1117 pencils

nice idea......

but exicution??????

firebug's picture
firebug
1117 pencils

nice idea......

but exicution??????

catalin1205's picture
catalin1205
18 pencils

I think bounces are the cause!

Post new comment

We highly appreciate your comments. When commenting please acknowledge the following guidelines: Be respectful and helpful. Do not spam or link drop.
Log in or register to post comments