Motor Accident Commission of South Australia: Body Crash

We all play a part. When we all slow down, so will our road toll.

Advertising Agency: Clemenger BBDO, Adelaide, Australia
Executive Creative Director: Karl Fleet
Art Director: Amy Weston
Agency Producer: Katherine Puttock
Colour Manager: Paul Munzberg
Account Director: Erik de Roos
Production Assistant: Jessica Parker
Artist: Emma Hack
Photographer: Jacqui Way

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23 comments

pierrelastname's picture
pierrelastname
2869 pencils

mmm no.

Roger Keynes's picture
Roger Keynes
5497 pencils

mmm, nine.

Will Think for Salary

somecopywriter's picture
somecopywriter
1098 pencils

A-ma-mazing! Beautiful artwork.

Roger Keynes's picture
Roger Keynes
5497 pencils

Hey Clems!

A credit for Emma wouldn't go astray. ;)

Will Think for Salary

DesignDine's picture
DesignDine
1304 pencils

Who say its a bad ad is a crazy person!

kalpesh78's picture
kalpesh78
2580 pencils

I don't think the ad world is made up of sane people anyways... this is a terrible ad.

ideas....30 minutes nahi toh free.

miko1aj's picture
miko1aj
3097 pencils
bmclaughlin's picture
bmclaughlin
137 pencils

very awesome, art direction is amazing.

anti-vedel's picture
anti-vedel
84 pencils

Cool!

Auberon Fosher's picture
Auberon Fosher
31 pencils

La imagen es increíble

Spanky's picture
Spanky
4898 pencils

It feels like found art to me. In other words, one of the creatives saw the body paint work this artist does and said, "That's cool. How can we put a logo on it and call it an ad?"

Roger Keynes's picture
Roger Keynes
5497 pencils

Except it isn't. ;)

Will Think for Salary

Spanky's picture
Spanky
4898 pencils

An artist did the same basic thing with motorcycles before. It was just better executed. It feels like the creatives saw that and applied the artist's idea to their client. Rather than having the idea and looking for an artist to execute it.

Roger Keynes's picture
Roger Keynes
5497 pencils

'Feel' to your heart's content, Spankster.

The fact is... it's idea/agency driven, with an Adelaide artist commissioned to produce the work.

And if you're referring to the Motorcycle Safety tvc where the rider's protective clothing was painting on...

it was conceptualised by the same agency with the same artist commisioned. Enjoy. :)

http://www.youtube.com/watch?v=WAHTQisEl2Q

Will Think for Salary

erikderoos's picture
erikderoos
3 pencils

Spanky, I'm assuming you're referring to the Human Motorcycle project: http://www.youtu.be/ATzONfFRU0U
This launched only a few weeks ago and in fact happened at roughly the same time as our project; which we started back in late August. So the similarities are a mere co-incidence. The truth is that Karl Fleet and Amy Weston were the originators of the idea; we were just lucky enough to have someone of Emma Hack's calibre in Adelaide that could actually help us pull it off.

Roger, you're right - Emma Hack (and Jacqui Way) should be credited and have in actual fact been in all our releases (in fact Emma's website has been overloaded since the launch of this work a few weeks back). But we'll look to rectify it on here too.

kleenex's picture
kleenex
26150 pencils

That is some amazing art work.

Siddarth Basavaraj's picture
Siddarth Basavaraj
1673 pencils

Wowww

Love creating ads..

NatsN's picture
NatsN
164 pencils

Killer artwork!! Kudos Ms. Amy Weston

Art_Work's picture
Art_Work
29 pencils

Similar to this but still nice art.

http://www.youtube.com/watch?v=omO3uEx2eKc

Nike Diesel's picture
Nike Diesel
13339 pencils

Thanks! Nice find.

ItMatters's picture
ItMatters
2171 pencils

Love the art.

saptohandriyanto's picture
saptohandriyanto
108 pencils

@art_work: Also similar to this

\http://www.youtube.com/watch?v=77hE5CLyRSA&feature=related

It looks and feels better on Film

sapto handriyanto
Fortune Indonesia

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