Motor Accident Commission of South Australia: Body Crash

Motor Accident Commission of South Australia: Body Crash
Average: 6 (48 votes)

We all play a part. When we all slow down, so will our road toll.

Advertising Agency: Clemenger BBDO, Adelaide, Australia
Executive Creative Director: Karl Fleet
Art Director: Amy Weston
Agency Producer: Katherine Puttock
Colour Manager: Paul Munzberg
Account Director: Erik de Roos
Production Assistant: Jessica Parker
Artist: Emma Hack
Photographer: Jacqui Way

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22 comments

pierrelastname's picture
2629 pencils
pierrelastnameWednesday, October 24, 2012 - 02:58

mmm no.

Roger Keynes's picture
5405 pencils
Roger KeynesWednesday, October 24, 2012 - 03:12

mmm, nine.

Will Think for Salary

somecopywriter's picture
1037 pencils
somecopywriterWednesday, October 24, 2012 - 04:01

A-ma-mazing! Beautiful artwork.

Roger Keynes's picture
5405 pencils
Roger KeynesWednesday, October 24, 2012 - 05:42

Hey Clems!

A credit for Emma wouldn't go astray. ;)

Will Think for Salary

DesignDIne's picture
1026 pencils
DesignDIneWednesday, October 24, 2012 - 06:04

Who say its a bad ad is a crazy person!

www.designdine.co.uk

kalpesh78's picture
2525 pencils
kalpesh78Thursday, October 25, 2012 - 02:09

I don't think the ad world is made up of sane people anyways... this is a terrible ad.

ideas....30 minutes nahi toh free.

miko1aj's picture
3068 pencils
miko1ajWednesday, October 24, 2012 - 07:48
  • http://www.boredpanda.com/body-art-car-motorcycle-emma-hack-trina-merry/

    • yep.
    .
    .
    credit for emma would be sufficient

    http://www.mixcloud.com/miko1aj/

    bmclaughlin's picture
    137 pencils
    bmclaughlinWednesday, October 24, 2012 - 08:50

    very awesome, art direction is amazing.

    anti-vedel's picture
    66 pencils
    anti-vedelWednesday, October 24, 2012 - 10:33

    Cool!

    Auberon Fosher's picture
    33 pencils
    Auberon FosherWednesday, October 24, 2012 - 11:25

    La imagen es increíble

    Spanky's picture
    4726 pencils
    SpankyWednesday, October 24, 2012 - 11:26

    It feels like found art to me. In other words, one of the creatives saw the body paint work this artist does and said, "That's cool. How can we put a logo on it and call it an ad?"

    Roger Keynes's picture
    5405 pencils
    Roger KeynesWednesday, October 24, 2012 - 17:09

    Except it isn't. ;)

    Will Think for Salary

    Spanky's picture
    4726 pencils
    SpankyWednesday, October 24, 2012 - 17:31

    An artist did the same basic thing with motorcycles before. It was just better executed. It feels like the creatives saw that and applied the artist's idea to their client. Rather than having the idea and looking for an artist to execute it.

    Roger Keynes's picture
    5405 pencils
    Roger KeynesWednesday, October 24, 2012 - 20:51

    'Feel' to your heart's content, Spankster.

    The fact is... it's idea/agency driven, with an Adelaide artist commissioned to produce the work.

    And if you're referring to the Motorcycle Safety tvc where the rider's protective clothing was painting on...

    it was conceptualised by the same agency with the same artist commisioned. Enjoy. :)

    http://www.youtube.com/watch?v=WAHTQisEl2Q

    Will Think for Salary

    erikderoos's picture
    3 pencils
    erikderoosThursday, October 25, 2012 - 07:47

    Spanky, I'm assuming you're referring to the Human Motorcycle project: http://www.youtu.be/ATzONfFRU0U
    This launched only a few weeks ago and in fact happened at roughly the same time as our project; which we started back in late August. So the similarities are a mere co-incidence. The truth is that Karl Fleet and Amy Weston were the originators of the idea; we were just lucky enough to have someone of Emma Hack's calibre in Adelaide that could actually help us pull it off.

    Roger, you're right - Emma Hack (and Jacqui Way) should be credited and have in actual fact been in all our releases (in fact Emma's website has been overloaded since the launch of this work a few weeks back). But we'll look to rectify it on here too.

    kleenex's picture
    15900 pencils
    kleenexWednesday, October 24, 2012 - 12:33

    That is some amazing art work.

    Siddarth Basavaraj's picture
    1492 pencils
    Siddarth BasavarajThursday, October 25, 2012 - 06:20

    Wowww

    Love creating ads..

    NatsN's picture
    161 pencils
    NatsNThursday, October 25, 2012 - 08:34

    Killer artwork!! Kudos Ms. Amy Weston

    Art_Work's picture
    27 pencils
    Art_WorkThursday, October 25, 2012 - 12:21

    Similar to this but still nice art.

    http://www.youtube.com/watch?v=omO3uEx2eKc

    Nike Diesel's picture
    13048 pencils
    Nike DieselFriday, October 26, 2012 - 06:07

    Thanks! Nice find.

    ItMatters's picture
    1922 pencils
    ItMattersThursday, October 25, 2012 - 21:23

    Love the art.

    saptohandriyanto's picture
    108 pencils
    saptohandriyantoMonday, November 5, 2012 - 06:19

    @art_work: Also similar to this

    \http://www.youtube.com/watch?v=77hE5CLyRSA&feature=related

    It looks and feels better on Film

    sapto handriyanto
    Fortune Indonesia