Motor Accident Commission of South Australia: Bike

Lose your licence and you're screwed.

Advertising Agency: Clemenger BBDO Adelaide, Australia
Creative Directors: Greg Knagge, Geoff Robertson
Creatives: Amy Weston, Dave Lawson, Matt O'Grady
Account Director: Erik de Roos
Photographer: Andres Bommert
Retoucher: James Lucas
Producer: Grant Navin
Agency Producer: Michelle Treloar
Colour Manager: Paul Munzberg

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13 comments

Roger Keynes's picture
Roger Keynes
5498 pencils

Cute campaign.
This poster nails it best for me.

Will Think for Salary

morse's picture
morse
15972 pencils

Very nice typography. Although I think riding a bike is the smart choice!

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

ace85le's picture
ace85le
3939 pencils

Love it. Witty and fresh perspective.

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shaun1800's picture
shaun1800
293 pencils

I wouldn't say the concept is anything amazing but it's obviously very campaignable and the executions are fun.

Troll's picture
Troll
614 pencils

Nice execution and I think the strategy isn't a bad one considering this seems to be aimed at young drivers, who dread not having a car more than death.

dean viii's picture
dean viii
1676 pencils

States an obvious point. Executions could have been funnier.

andylefty's picture
andylefty
4537 pencils

Love the type.
Concept and line are similar to M&C Saatchi London's.

kleenex's picture
kleenex
29333 pencils

The whole campaign works for me.

Tommy G.'s picture
Tommy G.
897 pencils

straight to the point. Which men wouldn't care with a pretty lady behind.

AdBuzzer's picture
AdBuzzer
1168 pencils

I love it! Great insight - I think it ideally suits the target group.

Lawson Hembree's picture
Lawson Hembree
456 pencils

Wait... it's not cool to take your girlfriend to prom on a bicycle? Dang...

But seriously, well-made ad that get's the point across and is humorous.

Truemeow's picture
Truemeow
23 pencils

Concept is fun but the execution is not.

Lazarus's picture
Lazarus
1502 pencils

Pretty simple, but kinda boring.

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