Motor Accident Commission: Invisible Motorbikes

Stare at the back spot for 30 seconds and see what happens.

Advertising Agency: Clemenger BBDO, Adelaide, Australia
Creative Director: Greg Knagge
Art Directors: Brenton Canty, Andrew Slattery
Senior Copywriter: Jeremy Egerton
Account Director: Erik DeRoos
Studio: Fiona Beauchamp
Print Producer: Michelle Treloar


Setinho's picture
282 pencils

What happens?

Grrrr's picture
1963 pencils

Never mind. 30 seconds is probably too long anyway.

guajiro's picture
127 pencils

I see what you mean. I should not draw a black spot in the middle of my windscreen, especially when there are light blue bikers out there.

dearturki's picture
311 pencils


andylefty's picture
4539 pencils

Didn't seem to work for me and not a fan of the idea compared to how this is used for the clearasil ads.

peshawa.sofy's picture
201 pencils

what kind of idea is this :/ nothing even happened

Irina Kaiser's picture
Irina Kaiser
60 pencils

I think that the idea is this: if you stare at the dot, the bikes disappear. The bikes on the road are always a blank spot for our eyes. That's why we have to be more careful.

peshawa.sofy's picture
201 pencils

interesting but i don't think people will get the idea in 30 seconds, and actually 30 seconds is the average time of starring at a press ad by viewership.

mr.x's picture
992 pencils

You really think the average time is 30 seconds?! Well, it's not. However, this idea has been done 100000 times and I'm sure the majority will get the idea, even if it doesn't work and you still see the bikers the average man will get the idea. But it's still bad.

Rt_solo91's picture
119 pencils

how did only one person get this? the bikes disappear if you stare long enough. This is a great campaign.

Siddarth Basavaraj's picture
Siddarth Basavaraj
1673 pencils

Ya i got it, but not that interesting.

Love creating ads..

choykawing's picture
33 pencils

it seems a bit better if it is an ad for cleanser.

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