Motocity Imports: Bike

Motocity Imports. Imported bikes with unique new features.

Advertising Agency: Filadelfia, Belo Horizonte, Brazil
Creative Director: Dan Zecchinelli
Art Directors: Daniel Corrêa, Márcio Doti
Copywriter: Dan Zecchinelli
Photographer: stock

August 2008


CK TheJunction's picture
CK TheJunction

Hmmm they could have done better in my opinion..

STRTLRS's picture
1601 pencils

Care to elaborate on that?

I think, therefore... yeah.

Opinionist's picture
27 pencils

oh well i can elaborate on that. i have seen this type of ad perhaps 10 times a month. not exaggerating. it always seems that cars and vehicles have to be couple with a white back. but does this have to be that way? no, all people need to do is incorporate a little thing i like to call creativity.

SeanMartin's picture

It's certainly not positioning itself very aggressively, is it.


Here, let me save everyone the trouble of asking. "Do you even work in advertising?"

Guest commenter's picture
Guest commenter

You can always do better specially wen is not your work.

STRTLRS's picture
1601 pencils

With such boring visuals, they could have spiced up the copy a bit and make it more interesting. Not jumping out of me seat with these.

I think, therefore... yeah.

proscriptus's picture
114 pencils

Clean is good, good photography is good, but needing to squint at text isn't. Punch it up and there's something there, though,


sneakyhands's picture
1857 pencils

the other two have engine specs. this one just says high performance engine. i guess it seemed like a good choice at the time.

manugon's picture
146 pencils

Wow, what a bike??? Did the client need to hire an agency for that copy?

Roger Daly's picture
Roger Daly
359 pencils

Not a bike man are you, Dan.

Guest commenter's picture
Guest commenter

call out has been used many times. I like call out ads. My favourite is the frog done by thailand for toy model. But this one really sucks. Not bringing the idea to a higher level, if there's an idea.

Renan Correa's picture
Renan Correa
186 pencils

Too easy idea for me...


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