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Published/Aired: 
August 2008
Description: 

Motocity Imports. Imported bikes with unique new features.

Advertising Agency: Filadelfia, Belo Horizonte, Brazil
Creative Director: Dan Zecchinelli
Art Directors: Daniel Corrêa, Márcio Doti
Copywriter: Dan Zecchinelli
Photographer: stock

Comments (9)

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Highest Rated

Crisp One's picture
Crisp One
Activity Score 2005

exactly.....doesn't look like the target was considered when it was in the idea stage.

Guest commenter's picture
Guest commenter

No, I didn't hear this baby roar. It's a print ad.

http://www.sharkcountry.blogspot.com/

Guest commenter's picture
Guest commenter

Excuse me, but with all my respect, this is a very stupid comment.

Crisp One's picture
Crisp One
Activity Score 2005

guest commentators have to clout.

Adaddicted's picture
Adaddicted
Activity Score 3435

: )

withalltherespects

Guest commenter's picture
Guest commenter

This is a F/good ad....you have the product informations, you can see the product & you have a creative idea. What else you need? another photoshop "maniac"?

sneakyhands's picture
sneakyhands
Activity Score 1857

are 5 speed transmissions unique for bikes? i don't ride myself, but as the standard for cars that sticks out to me.

Guest commenter's picture
Guest commenter

these ads have great product shots. But here's what I see are the problems. The typography is weak, and the lines (rules) pointing to the bike are quite uninteresting. What says great technology about these lines? and does the type also speak to the features of the bikes. Also you should consider who your demographic is. My guess is that its 40+ (no offense to anyone), but tiny type is not the easiest to read for this demographic.

Roger Daly's picture
Roger Daly
Activity Score 359

This idea just doesn't have biker 'vibe' to it.

Crisp One's picture
Crisp One
Activity Score 2005

exactly.....doesn't look like the target was considered when it was in the idea stage.

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