No more traffic jams
Agency: Leo Burnett, Paris, France
Creative Director: Stephan Ferens
Art Directors: Stephane Santana, Edouard Capelle
Copywriters: Edouard Capelle, Stephane Santana
Photographer: Locomotiv
Published: April 2007
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21 Comments
Vive la Brief!
>>>> That's not an ad. THIS is an ad.
twisted twice with th line n th visual!
Sell the sizzle, not the steak.
Reminds me of Return of the Jedi for some reason.
Anyone up for some escargot? I know a lovely place just round the corner..
Ewoks must die?
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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam
No animals were harmed in the making of this ad ...
Nice visual.
hehe funny, Paris in a nutshell...
CALL THE WWF....
Joking, very nice ad...
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Advertising pass, pasta remain...
Just how on Earth (or in Paris) can a taxi service prevent a traffic jam? Can anyone explain?
its a motorbike cab.....thats why they can weave through traffic, instead of getting stuck in it. Atleast thats what i got from it....
Great execution.
Anyone want some snail cream?
"What it is. What it was."
ah yeah, the parisians and their scooters...
nice ad!
if it could work around the traffic jam, then why did it crush the snails? i think it's a good idea though. not great but good.
you're wright, they could go between the snails. Probably if the snails were the size of cars and the motorcab were between them, it woul have worked better.
their fierce driving style is what makes scooters and motorbikes probably the fastest means of transport in paris:
the last time i've been there with my car a guy knocked off one of my side-view mirrors with his scooter, working "around" the traffic jam and it seemed he didn't even notice. so they indeed crush the snails
Love the idea! but....why crush the snails.
But still, nice ad!
http://jennywhx.blogspot.com jwhx:Visionary
They're snails. They're slow, weak, defenceless. Why not crush them?
CRUSH THEM ALL AND EXCHANGE THEIR MEAT FOR GOLD!!!!
Crushing the snail makes it weak. But nice thought otherwise.
Desi
www.DesiCreative.com
poor snails! i like the photo.
sssss, ouch.
... its already been done...
Yeah, this is cool!
I like it alot.
Weird visual combined with a good line, and the one compliments the other.
Is it just me, or would a small part of you be tempted to ride the bike straight over those snails.
Yep thats what I said. I'm going to hell anyway.
www.aaasmith.blogspot.com