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Vile beast

Published/Aired: 
April 2009
Description: 

Print advertisment created by O'Leary and Partners, United States for Mothers, within the category: House, Garden.

Cars deserve better.

Advertising Agency: O'Leary and Partners, Newport Beach, USA
Creative Director: Eric Spiegler
Art Director: Paul Christensen
Copywriter: Matt McNelis

Comments (15)

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Highest Rated

gmdixon's picture
gmdixon
Activity Score 2

Where are Mothers ads published? Can anyone tell me?

Also their old school layout would be part of their strategy - Mothers has been around since ads comprised this much copy. So it builds upon their brand image. Simple but effective, just like Mothers.

Guest's picture
Guest

nice. very good art direction, very very good writing.

who shot these?

sirvan's picture
sirvan
Activity Score 29860

Flickr.

+++

"I love some things, and don't love some other things."

Guest's picture
Guest

This headline is the weakest of the three. But despite that and the old school layout –– nice concept –– even nicer copy.

Carlos Garcia's picture
Carlos Garcia
Activity Score 847

Good copy.

CG

Guest's picture
Guest

it's great, attractive art.. amazing copy

just write's picture
just write
Activity Score 653

good art great copy

tantrik_indian's picture
tantrik_indian
Activity Score 953

Loved the copy. Nice work.

~~this paranoid survived!~~

Guest's picture
Guest

decent but why is it that you can spot an american layout from a mile away?

STRTLRS's picture
STRTLRS
Activity Score 1601

Because Americans loove their retro layouts. In the US, if your target is of a mature demographic, the default is to go "retro". Default=not good.

---------------
I think, therefore... yeah.

Guest's picture
Guest

Very nice, congrats to everyone invovled!

Guest's picture
Guest

I really like these. The copy is very nice.

SoCH_TO's picture
SoCH_TO
Activity Score 961

Great work

Live with Passion

samwanzer28's picture
samwanzer28
Activity Score 313

The headline makes me laugh, good copy too but the layout looks like a page from the National Geographics.

Guest's picture
Guest

good stuff. but the icons on top of each ads look more like fillers than an integral part of the layout.

gmdixon's picture
gmdixon
Activity Score 2

Where are Mothers ads published? Can anyone tell me?

Also their old school layout would be part of their strategy - Mothers has been around since ads comprised this much copy. So it builds upon their brand image. Simple but effective, just like Mothers.

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