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Published/Aired: 
June 2010
Description: 
Advertising Agency: O'Leary and Partners, Newport Beach, USA
Creative Director / Art Director: Eric Spiegler
Copywriter: Matt McNelis
Designer: Mike Miyamura
Director of Print Production: Carol Knaeps

Comments (22)

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Highest Rated

Billoughsby's picture
Billoughsby
Activity Score 5144

Handsomely accomplished. Might be viewed as classic, at this point, rather than horribly dated. Whichever, still, an easy-on-the-eyes look. Handsome, as I say.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Guest's picture
Guest

This is a weird concept !!

FourT6and2's picture
FourT6and2
Activity Score 218

It's an awesome concept, is what it is!

Guest's picture
Guest

It's copy you want to read. And re-read for the moments of fun you had while reading it for the first time.

Hiperion's picture
Hiperion
Activity Score 3138

Who will tell the north american advertising that it was time to begin to modernize?
This looks like advertising for 80 ...

Matt Tonkin's picture
Matt Tonkin
Activity Score 168

It's a retro look but the Art direction certainly isn't bad.

mikeelrapido's picture
mikeelrapido
Activity Score 1929

Copy is very good.

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Guest's picture
Guest

Interesting. High time we have some ads we can actually 'read'. Like this one.

Robwanali's picture
Robwanali
Activity Score 130

very good copy

tirthomitro's picture
tirthomitro
Activity Score 2758

hey... cutting down trees.
that's disturbing!

they showed me a picture & i laughed
dignity has never been photographed

Hiperion's picture
Hiperion
Activity Score 3138

Totally agree

Matt Tonkin's picture
Matt Tonkin
Activity Score 168

How? Trees are cut down all the time, no doubt you are around something made of wood right now.

Matt Tonkin's picture
Matt Tonkin
Activity Score 168

Love the copy!

silvi's picture
silvi
Activity Score 4172

ABSOLUTELY LOVE THE COPIES IN THIS CAMPAIGN!!!

tanvir raju's picture
tanvir raju
Activity Score 56

ha ha ha...........Beshi jos! I mean AWESOME....! Purai taar chira COPY! just love it:)

Tanvir Hassan

mark3r's picture
mark3r
Activity Score 1949

Thank you Art Director... for ruining such an excellent copy, that should've be the actual star on this Ad...

Zulu-1's picture
Zulu-1
Activity Score 130

Great copy

Ed Rapport's picture
Ed Rapport
Activity Score 724

Yea trees are cut down all the time... stop taking the fun out of advertising... Trees grow back!

Guest's picture
Guest

excuse me...is there something that I have missed in this ad.... the tree is being threatened & then what does it have to do with the wax/polish for the car?

hassan's picture
hassan
Activity Score 17

Well, no matter what you guys say or think about this ad...I have never read such a copy before to be honest, and that is i guess because it's threatening it really is, on one hand we make ads promoting recycling, save trees and what not, so we prove here that thats all full of SHIT! This msg could have been delivered in a better manner, could it not? A concept should not be throwing it all on nature, Water, Trees, Hard Rocks! it could have been a solution to all the troubles our paint job receives from these natural blessings! and yes keep the copy this way but show some respect!! and make it as you can live with these things around you because you have "Mother"...? or something like that!

CD

Dzsoi's picture
Dzsoi
Activity Score 8135

This one is disturbing indeed. Blaming a rock or a sprinkler is cool. A tree, not so much. Life vs. car is not a battle you should force.

krautland's picture
krautland
Activity Score 3216

this ad is lovely. it almost me want to work with this writer.

Billoughsby's picture
Billoughsby
Activity Score 5144

Handsomely accomplished. Might be viewed as classic, at this point, rather than horribly dated. Whichever, still, an easy-on-the-eyes look. Handsome, as I say.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

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