Mothers Car Polish: Tree

Advertising Agency: O'Leary and Partners, Newport Beach, USA
Creative Director / Art Director: Eric Spiegler
Copywriter: Matt McNelis
Designer: Mike Miyamura
Director of Print Production: Carol Knaeps

June 2010


Guest's picture

This is a weird concept !!

FourT6and2's picture
218 pencils

It's an awesome concept, is what it is!

Guest's picture

It's copy you want to read. And re-read for the moments of fun you had while reading it for the first time.

Hiperion's picture
3138 pencils

Who will tell the north american advertising that it was time to begin to modernize?
This looks like advertising for 80 ...

Matt Tonkin's picture
Matt Tonkin
168 pencils

It's a retro look but the Art direction certainly isn't bad.

mikeelrapido's picture
1929 pencils

Copy is very good.


Guest's picture

Interesting. High time we have some ads we can actually 'read'. Like this one.

Robwanali's picture
130 pencils

very good copy

tirthomitro's picture
2758 pencils

hey... cutting down trees.
that's disturbing!

they showed me a picture & i laughed
dignity has never been photographed

Hiperion's picture
3138 pencils

Totally agree

Matt Tonkin's picture
Matt Tonkin
168 pencils

How? Trees are cut down all the time, no doubt you are around something made of wood right now.

Matt Tonkin's picture
Matt Tonkin
168 pencils

Love the copy!

silvi's picture
4172 pencils


tanvir raju's picture
tanvir raju
56 pencils

ha ha ha...........Beshi jos! I mean AWESOME....! Purai taar chira COPY! just love it:)

Tanvir Hassan

mark3r's picture
1949 pencils

Thank you Art Director... for ruining such an excellent copy, that should've be the actual star on this Ad...

Zulu-1's picture
130 pencils

Great copy

Ed Rapport's picture
Ed Rapport
724 pencils

Yea trees are cut down all the time... stop taking the fun out of advertising... Trees grow back!

Guest's picture

excuse there something that I have missed in this ad.... the tree is being threatened & then what does it have to do with the wax/polish for the car?

hassan's picture
17 pencils

Well, no matter what you guys say or think about this ad...I have never read such a copy before to be honest, and that is i guess because it's threatening it really is, on one hand we make ads promoting recycling, save trees and what not, so we prove here that thats all full of SHIT! This msg could have been delivered in a better manner, could it not? A concept should not be throwing it all on nature, Water, Trees, Hard Rocks! it could have been a solution to all the troubles our paint job receives from these natural blessings! and yes keep the copy this way but show some respect!! and make it as you can live with these things around you because you have "Mother"...? or something like that!


Dzsoi's picture
7520 pencils

This one is disturbing indeed. Blaming a rock or a sprinkler is cool. A tree, not so much. Life vs. car is not a battle you should force.

krautland's picture
3216 pencils

this ad is lovely. it almost me want to work with this writer.

Billoughsby's picture
5124 pencils

Handsomely accomplished. Might be viewed as classic, at this point, rather than horribly dated. Whichever, still, an easy-on-the-eyes look. Handsome, as I say.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

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