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19 comments

restless_r's picture
restless_r
277 pencils

nice one ! remind me with ad for poison perfume

Conceptual-eyes's picture
Conceptual-eyes
1475 pencils

Creepy & contrived.

Beatboxer's picture
Beatboxer
1519 pencils

VERY GOOD!!!

bfrosty's picture
bfrosty
102 pencils

great art direction. where does this campaign go from here though?

puppiepoppy's picture
puppiepoppy
1636 pencils

Lameeeee! Hope you guys have seen that Anti-smoking ambient by an agency in Mumbai, India....that is much better, world class!

x-men's picture
x-men
340 pencils

Like it.

Rog's picture
Rog
6094 pencils

Nope.
Using the skull metaphor is bad enough...
but the link between graduation and "goodbye".
Come on.

>>>> That's not an ad. THIS is an ad.

TopJeff's picture
TopJeff
479 pencils

I like this one. Given the topic, and the audience, they really do need something with some shock value, so I think this works.

Jeff

---------------------
TopCreatives, the premier online community for creative pros.

Rog's picture
Rog
6094 pencils

TopJeff, if you consider this 'shock' value...

>>>> That's not an ad. THIS is an ad.

PaulyG_fill in the blank's picture
PaulyG_fill in ...
1148 pencils

It's got a little shock value, but nothing compared to the MADD ad on here a long time ago, which had the girl all bloodied lying through the frame of her graduation photo, which was made to look like a windshield.

communicator's picture
communicator
28 pencils

Hail the art director!!!

Joe76's picture
Joe76
772 pencils

I think this is great.

brandsurgeon's picture
brandsurgeon
693 pencils

Shock value, yeah. But where's the shock when there's no immediate impact? was this field-tested?
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Most times, worst enemies used to be best friends...

jebus's picture
jebus
472 pencils

OH MY GOD it looks like a skull!!!!!

How does this motivate anyone to not drink & drive?

Forced and weak.

Rog's picture
Rog
6094 pencils

Thank you, Jebus!

>>>> That's not an ad. THIS is an ad.

kyao888's picture
kyao888
127 pencils

Awesome!

-----------------------------
Preface Media, Inc.
Online Rich Media Solutions
URL: www.PrefaceMedia.com
Email: media@prefacemedia.com

Surly creative director's picture
Surly creative ...
140 pencils

Im wicked drunk right now, and typing from a car on my blackberry.

blacksmurf's picture
blacksmurf
200 pencils

if u want a great skull composing, look at "ruanda 1994" from lowe milan.
this is strange and forced art direction.

easy to say "art director".

knight2hunt's picture
knight2hunt
139 pencils

forced salvador dali

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