Mothers Against Drunk Driving: Road, 3

One drink can change your entire outlook.

Advertising Agency: Marked for Trade, Charlotte, USA
Art Director: Phil Jones
Copywriter: Ryan Coleman
Photographer: Jeff McCullough
Published: November 2008


BFB's picture
938 pencils

It's a good idea, but we really don't need three prints so you can feel you have a campaign

SeanMartin's picture

Eerily similar to *another* drunk driving campaign that was on AOTW just a couple of months ago. Doubt it was an intentional copy, but let's face it: not an especially original idea.


No, I am not a media buyer.

losvanvan's picture

Lo mismo de siempre. aburrido!!!

debu purkayastha's picture
debu purkayastha
84 pencils

i agree

AXAY555's picture
582 pencils

which kind of drink is that which changes the signs on the boards...this is not what u see after drinking u would see something much horrible..the campaign doesn't have base & the idea is the very first thing that might come to ur mind...but if everything in the visual was blur & shaky except the sign board with no base line it would have been different & interesting...

there is art in everything.

Javier Ramírez's picture
Javier Ramírez
1245 pencils

Mmm...nada nuevo, tomas, no puedes ver bien...

Chief Creative Director Nexus BBDO

DGCS's picture
410 pencils

First idea

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