Mothers Against Drunk Driving (MADD) Edmonton & Area: Stick Family Jail

Impaired driving tears families apart.

In Canada, stick figure decals representing family members are placed on the rear window of a vehicle as a symbol of that vehicle’s precious cargo.

Advertising Agency: FREE, Edmonton, Canada
Creative Director: Krystin Royan
Art Director: Valery Goulet
Copywriter: Jon Manning
Designers: Michael Wichuk, Andrew Benson, Vince Fournier
Photographer: Bluefish Studios
Published: November 2011

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