djspiralz's picture
491 pencils


Cash White's picture
Cash White
66 pencils

The line totally takes away from the ad.

the_ashlands's picture
1394 pencils

i agree..the copy is awkward, probably could have left it out completely. but this concept is absolutely brilliant if you ask me! so powerful..great use of the glass from the frame to re-inact a car accident scene.

Modal Writer's picture
Modal Writer
333 pencils

why shorten graduation? otherwise it's fresh, never seen that before and it's great.

the_ashlands's picture
1394 pencils

i think the 'grad' is in reference to a graduate rather than the graduation, not sure tho that was just my take on it. perhaps they wanted to involve a certain degree of ambiguity??

PaulyG_fill in the blank's picture
PaulyG_fill in ...
1148 pencils

I agree. This is superb work. VEry effective. The line isn't even necessary. THe picture with MADD in the bottome says it all.

lchiesi's picture
130 pencils

excelent idea and execution

weighter's picture
744 pencils

I am so very jealous that this idea is now taken. I know I would have found it heh... awesome work. jealous.

vikthegreat's picture
51 pencils

the picture frame representing a car crash has been done a thousand times before... i'm quite surprised no one has realised that so far...
it's quite embarrassing actually, how NO ONE has said ANYTHING so far!!!
tsk tsk tsk...

the_ashlands's picture
1394 pencils

can we get a link to some of them...?

eslametman's picture
74 pencils

Yes i checked the links
but i think art diection here is stronger even if the idea is not ginuene

PaulyG_fill in the blank's picture
PaulyG_fill in ...
1148 pencils

I agree. The idea may not be the first of its kind, but this execution far outweighs the others. They took an exisiting idea and really brought it to the next level.

the_ashlands's picture
1394 pencils

me too.

weighter's picture
744 pencils

thats quite unfortunate. i feel like a lover spurned.

PaulyG_fill in the blank's picture
PaulyG_fill in ...
1148 pencils

well, not so original afterall.

Flurb's picture
261 pencils

RE: jebus's post
FROM: The team who created the MADD ad

A little background on the second set of ads that jebus linked to in his post… They were created by MacLaren McCann Calgary – AND THEY NEVER RAN. Apparently they were created for a pitch, but no one outside of MacLaren and their client had ever seen them before our ad was published. However, when we first posted our MADD ad on ihaveanidea.org, a minion at MacLaren pulled out their ads and claimed we plagiarized – which made for a juicy bit of blogging, but was COMPLETELY UNTRUE.

Eventually the CD at MacLaren realized the error in his underling’s accusation and wrote us a personal note retracting the accusation of plagiarism and formally apologizing. Even though our name had been dragged through the mud, we decided to take the high road and not mention MacLaren’s backpedaling on the ihaveanidea forum.

With regards to the first ad… Although we never saw it prior to creating our ad for MADD, at least it appears to be a legitimate ad. Well shit, what can we say? It’s unfortunate that a vaguely similar idea was published before ours, but we’d like to think that we elevated the concept to a whole new level and executed it a hell of a lot better than any of the other ads shown.

kre8's picture
989 pencils

your ad looks 100 times better.
but i gotto say with theirs - thats some pretty heavy retouching for ads that were only used in a pitch.

slim's picture
1047 pencils

maybe they made up actual photoframes and smashed them...

RahoolTalukdar's picture
108 pencils

The 1...

Strict no no for BILLBOARDS.........
Cuz the non drunk drivers would smash up...........

Thinking what to think

HV's picture
212 pencils

Sure this is a better execution than the prevoius ones.

Still done before, but if you are looking for an award some where might get it anyway, hence the "next level" and the execution.

But why didn't you place the logo in the top right corner. You have perperly tried it, but I think it would balance better like that and be more readble.

Good luck.

cuteangel's picture
39 pencils

very very good work.......

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