Mothercare: Navel cord clamp

The most scary but harmless monsters for first-time mums: The navel cord clamp.
It looks wild, but in fact it's very easy to handle. We can tell you by experience.

Advertising Agency: Unique Madrid, Spain
Creative Director: Luis López de Ochoa
Art Director / Illustrator: Antonio Castillo
Copywriter: Lolo Ortega
Photographer: Luis Hevia
Published: October 2007

Related videos by Shutterstock


imke's picture
472 pencils

This is bad but this is good.

What the fuck is what I am seeing right now?

andylefty's picture
4533 pencils

I get it but agree, its an odd strategy to talk about motherhood in this way.

Post new comment

Thank you for commenting. Please do not spam, be elaborate, respectful and helpful.
Log in or register to post comments