Mothercare: Navel cord clamp

The most scary but harmless monsters for first-time mums: The navel cord clamp.
It looks wild, but in fact it's very easy to handle. We can tell you by experience.

Advertising Agency: Unique Madrid, Spain
Creative Director: Luis López de Ochoa
Art Director / Illustrator: Antonio Castillo
Copywriter: Lolo Ortega
Photographer: Luis Hevia
Published: October 2007

2 comments

imke's picture
imke
472 pencils

This is bad but this is good.

What the fuck is what I am seeing right now?

andylefty's picture
andylefty
4537 pencils

I get it but agree, its an odd strategy to talk about motherhood in this way.

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