Mothercare: Baby nail scissors

The most scary but harmless monsters for first-time mums: The baby nail scissors.
It looks wild, but in fact it's very easy to handle. We can tell you by experience.

Advertising Agency: Unique Madrid, Spain
Creative Director: Luis López de Ochoa
Art Director / Illustrator: Antonio Castillo
Copywriter: Lolo Ortega
Photographer: Luis Hevia
Published: October 2007

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monicamexico's picture
830 pencils

The copy is bad. Very bad. Get a native English speaker to help.

And I'm not sure about the concept. You're showing me how scary your product is.

mpindy's picture
165 pencils

Just not good. I typically like to give more constructive criticism but the concept, the direction, the copy... all way off. For me at least.

jazarah's picture
1262 pencils

dont like it all

imke's picture
472 pencils

Product looks good .........but ad is unnecessarily pin pointing the weak aspect to sell.........I would say its good when it’s opposite.

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