Mothercare: Baby monitor

The most scary but harmless monsters for first-time mums: The baby monitor that seems damaged.
It looks wild, but in fact it's very easy to handle. We can tell you by experience.

Advertising Agency: Unique Madrid, Spain
Creative Director: Luis López de Ochoa
Art Director / Illustrator: Antonio Castillo
Copywriter: Lolo Ortega
Photographer: Luis Hevia
Published: October 2007

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2 comments

teenie's picture
teenie
1894 pencils

Does a mother&child clothes shop really give baby advice? Would you really want to ask the 16-year-old behind the counter about breast pumps, nail clippers, baby monitors, etc.? Maybe they have a special support team on hand... but I would still call my doctor first. This is just weird.

iT-iS-i's picture
iT-iS-i
1721 pencils

"The baby monitor that seems damaged." ? What are they trying to say here???

He who dominates often has no real friends...

:: Put your ears against the ground so i can walk over what you heard::

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