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Comments (15)

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spotbot's picture
spotbot
Activity Score 77

hehe nice

Mo's picture
Mo
Activity Score 648

Hahaha..funny... the art direction could have been better though. :-|

writergeekdez's picture
writergeekdez
Activity Score 255

Caught the fat lady, elephant thing. Took me a minute to get the true "joke"...

But, now I'll be headed to the gym before I go to the zoo again. Hilarious.

vinylsofa's picture
vinylsofa
Activity Score 42

That is pretty funny. And good on the model for allowing herself to be comapred with an elephant on behalf of all fatties.

andres certa's picture
andres certa
Activity Score 18

how many fat jokes do we need in advertising?

vinylsofa's picture
vinylsofa
Activity Score 42

88

MADE in the USA's picture
MADE in the USA
Activity Score 434

Should the adult Elephant have been posed walking in the other direction?

Mo's picture
Mo
Activity Score 648

Yep Madeintheusa, That's the idea ! :-O . The little one following the lady instead of his/her mom/dad.

Ad Fanatic who hate Rip-Offs...'s picture
Ad Fanatic who ...
Activity Score 58

On first thought, this is may be better than the earlier version (of the series?) with a FAT MAN feeding his piranha (I can't wait to see the third one)... But then again, isn't this "Elephant" version kinda feels "seen before"? Nonetheless, it's good, just that the visual seems odd; the setting is so strange, why in such a place? Is it a Safari? I just feel the setup of the shoot a little "stark", the art can be pushed further...

popdistortion's picture
popdistortion
Activity Score 1592

I see your point. I guess it's because elephants do roam the forests in Indonesia. The locals will definitely be more familiar to this setting.
Oh, and by the way. O&M... good job. Love the ad.

cheok's picture
cheok
Activity Score 32

haha.. interesting concept. But the executions needs a little more effort i guess...

MADE in the USA's picture
MADE in the USA
Activity Score 434

hehehe.

Mo's picture
Mo
Activity Score 648

Jeep has a print ad that shows a baby elephant following a Jeep instead of his/her family... :-\

Permana's picture
Permana
Activity Score 4

Sorry Ivan, correction:
"Piranha" version was created by Ogilvy & Mather Indonesia
"Mother" version was created by OgilvyOne Indonesia.

Thanks!

ivan's picture
ivan

OK. Thanks! Now, tell me what is the difference between the two of you?

spotbot's picture
spotbot
Activity Score 77

hehe nice

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