October 2007

High Fidelity is all about detail. This print campaign demonstrates the power of Haliaetus loudspeakers to reproduce every detail of all musical pieces. Even a minor detail in the sound is not missed.

Never miss a detail.

Advertising Agency: Grey Hong Kong
Executive Creative Director: Keith Ho
Creative Directors: Ming Chan
Art Director: Ming Chan
Copywriters: Timothy Chan
Photographers: Ming Chan
Illustrators: Sam Ip, Chan Wai Hung, Kenny Lam
Retoucher: Simon Kwan

Comments (8)

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Highest Rated

mictooni's picture
Activity Score 8

great idea, good composition.

Diegosalas's picture
Activity Score 103

very very nice synth guys. ;)

gmint7's picture
Activity Score 2683

best of all three.


Luke Jones's picture
Luke Jones
Activity Score 14

Hands up who is tired of clip art being used as an executional device? Or the plethora of ideas that involve items being broken up into individual pieces to tell a story. It started with Bisley. Moved on to Harvey Nichols, Stuffit Deluxe, 42 Below and the list goes on.

It's no longer fresh. Creatives move on. Judges stop rewarding the sheep.

iT-iS-i's picture
Activity Score 1721

I Second you on that mate, this does absolutely bugger all for me too...

iT-iS-i, like an upside down ! mark.

:: Put your ears against the ground so i can walk over what you heard::

nirmalranganathan's picture
Activity Score 142

Sometimes, the best comes out in the form of simplicity... This one is just that... Gr8...

watermany's picture
Activity Score 11

น่าเบื่อ เก่าโคตรไอเดียไม่ใหม่ boring

sorayaaulia's picture
Activity Score 79

WOW!!!! great campaign!
the positivity of the brand is loud and clear

mictooni's picture
Activity Score 8

great idea, good composition.