Morumbi Shopping Fashion Mall: Street
Advertising Agency: Leo Burnett Brazil
Art Director: Renato Butori
Copywriter: M‡rio Cintra
Photographer: Miro
Published: March 2009
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14 Comments
creepy how the man doesn't seem bothered by the fact that he just lost his work documents.
just not real.
he's turning away in shock. when the red dress blew up, he saw something that wasn't supposed to be there.
-an opinion, assimilated, is one wasted.
nice innovation
I like the way they put the season feeling in the showroom... very nice... fresh i think....
none of them have any expressions on theeir faces. they are supposed to be mannequins. :)
nice and smart ad, winds mostly observed in autumn and winter only, its the only thing in common between those seasons, i love it, and having no expressions on their faces was a smart idea, it kinda takes our attention to the cloths not the models, nice clean work
outsmart me, if you can
have 2 agree with notorious!
Nice picture. Concept just all-right.
Very nice idea, but not the execution could be better.
Why an ad and not a real installation at the windows from the shop?
it could work as BTL ;)
This is really kool stuff.......very innovative
Well done on the Art Direction. It is beautifully shot
perefito e lindoo