Morumbi Shopping Fashion Mall: Street

Advertising Agency: Leo Burnett Brazil
Art Director: Renato Butori
Copywriter: M‡rio Cintra
Photographer: Miro
Published: March 2009

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13 comments

blouriaz's picture
blouriaz
10 pencils

creepy how the man doesn't seem bothered by the fact that he just lost his work documents.
just not real.

jdstr8's picture
jdstr8
64 pencils

he's turning away in shock. when the red dress blew up, he saw something that wasn't supposed to be there.

Guest's picture
Guest

nice innovation

ginu's picture
ginu
140 pencils

I like the way they put the season feeling in the showroom... very nice... fresh i think....

cooldepp's picture
cooldepp
314 pencils

none of them have any expressions on theeir faces. they are supposed to be mannequins. :)

Notorious's picture
Notorious
631 pencils

nice and smart ad, winds mostly observed in autumn and winter only, its the only thing in common between those seasons, i love it, and having no expressions on their faces was a smart idea, it kinda takes our attention to the cloths not the models, nice clean work

outsmart me, if you can

Guest's picture
Guest

have 2 agree with notorious!

Blinvers's picture
Blinvers
81 pencils

Very nice idea, but not the execution could be better.

Guest's picture
Guest

Why an ad and not a real installation at the windows from the shop?

Guest's picture
Guest

it could work as BTL ;)

TASTELIFEBETTER's picture
TASTELIFEBETTER
120 pencils

This is really kool stuff.......very innovative

Guest's picture
Guest

Well done on the Art Direction. It is beautifully shot

Guest's picture
Guest

perefito e lindoo

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