Morton: Dog, 1

Apartments waiting for their owners.

The Moscow real estate market is so supersaturated that growing the amount of calls to client’s office seems quite a challenge. It is only possible if we move from cliché to a really uncommon and catching visual. That’s why we decided to go with this sweet metaphor which is an immediate eye catcher.

Advertising Agency: Media Storm, Moscow, Russia
Creative Director: Evgeny Turkin
Published: March 2013