Morton Construction: Trolleybus

Buy new private apartments.

Advertising Agency: Media Storm, Moscow, Russia
Creative Director: Evgeny Turkin
Published: October 2012

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9 comments

cvchitale's picture
cvchitale
1238 pencils

nice one....

venom_elite's picture
venom_elite
742 pencils

Why don't the people have pupils?

This is terrifying.

italocr88's picture
italocr88
213 pencils

WTF is the product?

kleenex's picture
kleenex
26796 pencils

It certainly is different, BUTTT I do not think this sell the product at all.

thedesignaddict's picture
thedesignaddict
5364 pencils

Great art. I don't understand the concept though.

Lenpereira's picture
Lenpereira
12 pencils

Well, to understand this campaign, you must be Russian or know some Russian history. Before capitalism arrived in Russia, it was common for people to share apartments, or most of the times, common areas like kitchen, living room and bathroom.

AdBuzzer's picture
AdBuzzer
1168 pencils

with that explanation from @Lenpereira it makes sense, but still I think it's not an easy ad to grasp - they just sell apartments and here it's showed in a very complex way.

Mi's picture
Mi
42 pencils

The art direction is great but the drawing in the copy confuses a lot. Whats the product?

Angelica Brownlock's picture
Angelica Brownlock
2 pencils

I guess they are promoting an apartment or they maybe constructing an apartment and advertize it earlier to get customers ahead of time.

I work at bridge construction company for ten years time.

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