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Cockroaches pretend to be dead

Agency: 
Published/Aired: 
December 2011
Description: 

Cockroaches pretend to be dead. Kill their careers.

Print advertisment created by Feeling, Brazil for Mortex, within the category: House, Garden.

Advertising Agency: Feeling Comunicação, Belo Horizonte, Brazil
Creative Directors: Marcos Camargos, Fredh Guedes
Art Director: Diego Guerhardt
Copywriter: Saul Gervásio

Comments (10)

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Highest Rated

Milan Solanki's picture
Milan Solanki
Activity Score 994

nice idea, poorly executed

andylefty's picture
andylefty
Activity Score 4535

Idea is a little funny. Art direction is too plain.

Nike Diesel's picture
Nike Diesel
Activity Score 13630

This idea deserves a different visual concept. It's all in the copy ;)
Two thumbs up for idea, but it got killed by the execution.

ella bergh's picture
ella bergh
Activity Score 112

dead

Hadrons's picture
Hadrons
Activity Score 6017

I like the humor you can find in the pretending to be dead - the Oscar is hilarious. Great idea - and most important it will sell the product and deliver the message.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

whitewhite's picture
whitewhite
Activity Score 251

Couldn't they have shown only the actor-cockraoch?

simonds08's picture
simonds08
Activity Score 598

I agree. Or maybe even show him on the silver screen.

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

Great!

kleenex's picture
kleenex
Activity Score 45874

Idea good, but could use some improvement.

Milan Solanki's picture
Milan Solanki
Activity Score 994

nice idea, poorly executed

sintra's picture
sintra
Activity Score 699

looks unfinished.

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