Mortein: Ant

Mortein: Ant

When they least expect it. Mortein

Advertising Agency: Euro RSCG, Santiago, Chile
Creative Director: Lorena Hola
Art Directors: Daniel Muller, Adolfo Lira
Copywriter: Diego Reyes
Illustrator: Ricardo Salamanca
Additional credit: Jorge Balmaceda
Published: August 2007

Your rating: None Average: 8.6 (44 votes)

Comments

Submitted by vampiro (not verified) on Tue, 2007-09-11 17:45.

I love this one type of illustrations so detailed, the idea already is possibly old, but in fact it is very good work.

Submitted by Guest star (not verified) on Tue, 2007-09-11 18:10.

haha, i like the "used" kleenex next to the ant

Submitted by Rene Fractal on Tue, 2007-09-11 19:50.

Hahaha, good one. A simple idea with a super graphic work... Those details, the art direction... Of course, Salamanca is in the credits. Bravo!

Submitted by hang-the-dj on Tue, 2007-09-11 20:22.

That is some kick-ass art!

Love it, it's brilliant.

Submitted by garotoxico on Tue, 2007-09-11 20:33.

Excelente. 9/10

Submitted by Icky Boy (not verified) on Tue, 2007-09-11 20:38.

uf that great best ad I ever seen, hell yeah bitch (I dont mean Lorena Hola is a Bitch)

Submitted by Guest (not verified) on Wed, 2007-09-12 11:21.

yes you do mean that.

Submitted by David Droga (not verified) on Tue, 2007-09-11 20:40.

well, lets see...im the best in the world, and this ad is farther the best I´ve seen in all my career, please guys send me your e-mails, you´re all hired.
well done
see ya

Submitted by LINDOR (not verified) on Tue, 2007-09-11 20:41.

shaaaaa se nota que esta custion la hizo Euro y no otra agencia. La wea shora shora shora. No como la propaganda de Tanax que es super mala. Greit yob gays

Submitted by Vieja Coja (not verified) on Tue, 2007-09-11 20:41.

ta wena la wea culiao

Submitted by LINDOR (not verified) on Tue, 2007-09-11 20:41.

shaaaaa se nota que esta custion la hizo Euro y no otra agencia. La wea shora shora shora. No como la propaganda de Tanax que es super mala. Greit yob gays

Submitted by Mamaro (not verified) on Tue, 2007-09-11 20:42.

great Job!! I smell Cannes

Submitted by New Yorker (not verified) on Tue, 2007-09-11 20:45.

Good Job latin American Jaguars, you should rise some golds next year.

Submitted by Douglas Patricio (not verified) on Tue, 2007-09-11 20:48.

That's my boys!! I told Caesar it was a good idea to keep you all!! I'm brazilian but I like to talk in english. I'll recomend you all to be presidents of the world

Submitted by Amaro (not verified) on Tue, 2007-09-11 20:52.

Great!! you can really see the pawer of one and the prosumer at it's best!! contratuleishons my babies!!

Submitted by Amazing (not verified) on Tue, 2007-09-11 20:56.

Ok, please dont get so crazy with this ad, we know its a good one, but not for gold, maybe just a silver Lion, that is also good. keep the good work.
kind regards
a frind from Tunisia

Submitted by Rassmaninov (not verified) on Tue, 2007-09-11 21:02.

DONE BY TANAX IN 1983
IT WON GOLD AND THE GRAND PRIX IN THE PELOTILLEHUE AWARDS!!

Submitted by LINDORFO (not verified) on Tue, 2007-09-11 21:15.

las hormigas no hacen na, acaso no han visto mi programa la ley de la selva. son como el hoyo culiaos

Submitted by adolfo lira (not verified) on Tue, 2007-09-11 21:17.

Si queris weviar a lorena hola se mas hombre y te parto la cara, tu cara publicista cobarde! ...chileno penca.

Submitted by Rog on Tue, 2007-09-11 22:02.

Not sold on the 'when they least expect it' strategy...
but I love the idea.

>>>> That's not an ad. THIS is an ad.

Submitted by thetruth (not verified) on Tue, 2007-09-11 22:19.

A goood product feature and creative solution.

Submitted by panasit on Tue, 2007-09-11 22:57.

Obviously this is a great campaign, but I think this is the weaker one of the set.
I like the spider one more because I think spider is more threatening.

But ant? And this one is in its home not bothering anyone. I sympathize with the ant.

-Tung
--good idea is enemy of great idea

Submitted by Guest (not verified) on Wed, 2007-09-12 01:12.

good working

Submitted by andrej dwin on Wed, 2007-09-12 01:59.

very very good.
more proof we're living in a visual world and superb art direction gets you always farther (not to say the idea is bad, but it ain't that great by itself. the AD helps a lot)

http://checkthistrick.blogspot.com
*the best skate/snow/surfing videos and pictures.
*updated daily!

Submitted by Yr on Wed, 2007-09-12 02:26.

hahahhahahaha 11/10 !!!

Submitted by amna hanif (not verified) on Wed, 2007-09-12 03:01.

i like the ideas .....

Submitted by Baloonatic on Wed, 2007-09-12 05:51.

Yeah it won gold at an awards ceremony - IN THE 80'S!

Who cares what happened 25 years ago?

Its shit by today's standards.

Submitted by Baba (not verified) on Wed, 2007-09-12 08:51.

Good ideas and bad ideas doesn't change, no matter the time. For example you we're probably an ass hole back in the 80's and today you're still an ass hole.

Submitted by Baloonatic on Mon, 2007-09-17 05:54.

YES! I AM! Well done for pointing out that I'm an asshole, I wasn't really old enough to have developed into a fully fledged asshole in the '80's but, yes, the potential was there, well done! You're a genius!

But things do change, people are less easily convinced by an ad, and constructs like these have less impact 'cos they get copied or people use the same formula over and over again.

Submitted by Guest (not verified) on Wed, 2007-09-12 08:55.

Brilliant in every aspect!!!

Submitted by Sticky (not verified) on Wed, 2007-09-12 09:08.

Ok, Pelotillehue awards? that's Condorito's hometown! Condorito is a chilean cartoon.
good local joke.

Let's go back to advertising, really funny ideas with an impecable artwork.

just missing the cockroach!

Submitted by Guest (not verified) on Wed, 2007-09-12 09:11.

the gun-shaped tube is the best part. brilliant!!!!!!!!!

Submitted by itch on Wed, 2007-09-12 12:01.

woah!!!!!!!! i love this campaign. great ads. witty ones.. great art-direction n concept.

* it's not how good you are. it's how good you want it to be *

Submitted by camiseta on Thu, 2007-09-13 10:10.

buena produccion, idea vieja. si esta mierda gana en cannes dejo la publicidad.

Submitted by hst (not verified) on Thu, 2007-09-13 10:32.

Yo tengo un dato en una constructora.

Buena cabros de Euro.

Submitted by Fk Mikenj on Thu, 2007-09-13 18:09.

nice!

Submitted by Blue on Sat, 2007-09-15 16:50.

great.

Submitted by Guestwhois (not verified) on Tue, 2007-09-18 03:49.

great campaign!

Submitted by clarintaxoxo on Sun, 2007-11-18 21:26.

This is really good! Funny too :)