When they least expect it. Mortein
Advertising Agency: Euro RSCG, Santiago, Chile
Creative Director: Lorena Hola
Art Directors: Daniel Muller, Adolfo Lira
Copywriter: Diego Reyes
Illustrator: Ricardo Salamanca
Additional credit: Jorge Balmaceda
Published: August 2007
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39 Comments
I love this one type of illustrations so detailed, the idea already is possibly old, but in fact it is very good work.
haha, i like the "used" kleenex next to the ant
Hahaha, good one. A simple idea with a super graphic work... Those details, the art direction... Of course, Salamanca is in the credits. Bravo!
That is some kick-ass art!
Love it, it's brilliant.
Excelente. 9/10
uf that great best ad I ever seen, hell yeah bitch (I dont mean Lorena Hola is a Bitch)
yes you do mean that.
well, lets see...im the best in the world, and this ad is farther the best I´ve seen in all my career, please guys send me your e-mails, you´re all hired.
well done
see ya
shaaaaa se nota que esta custion la hizo Euro y no otra agencia. La wea shora shora shora. No como la propaganda de Tanax que es super mala. Greit yob gays
ta wena la wea culiao
shaaaaa se nota que esta custion la hizo Euro y no otra agencia. La wea shora shora shora. No como la propaganda de Tanax que es super mala. Greit yob gays
great Job!! I smell Cannes
Good Job latin American Jaguars, you should rise some golds next year.
That's my boys!! I told Caesar it was a good idea to keep you all!! I'm brazilian but I like to talk in english. I'll recomend you all to be presidents of the world
Great!! you can really see the pawer of one and the prosumer at it's best!! contratuleishons my babies!!
Ok, please dont get so crazy with this ad, we know its a good one, but not for gold, maybe just a silver Lion, that is also good. keep the good work.
kind regards
a frind from Tunisia
DONE BY TANAX IN 1983
IT WON GOLD AND THE GRAND PRIX IN THE PELOTILLEHUE AWARDS!!
las hormigas no hacen na, acaso no han visto mi programa la ley de la selva. son como el hoyo culiaos
Si queris weviar a lorena hola se mas hombre y te parto la cara, tu cara publicista cobarde! ...chileno penca.
Not sold on the 'when they least expect it' strategy...
but I love the idea.
>>>> That's not an ad. THIS is an ad.
A goood product feature and creative solution.
Obviously this is a great campaign, but I think this is the weaker one of the set.
I like the spider one more because I think spider is more threatening.
But ant? And this one is in its home not bothering anyone. I sympathize with the ant.
-Tung
--good idea is enemy of great idea
good working
very very good.
more proof we're living in a visual world and superb art direction gets you always farther (not to say the idea is bad, but it ain't that great by itself. the AD helps a lot)
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hahahhahahaha 11/10 !!!
i like the ideas .....
Yeah it won gold at an awards ceremony - IN THE 80'S!
Who cares what happened 25 years ago?
Its shit by today's standards.
We're going to need more lube.
Good ideas and bad ideas doesn't change, no matter the time. For example you we're probably an ass hole back in the 80's and today you're still an ass hole.
YES! I AM! Well done for pointing out that I'm an asshole, I wasn't really old enough to have developed into a fully fledged asshole in the '80's but, yes, the potential was there, well done! You're a genius!
But things do change, people are less easily convinced by an ad, and constructs like these have less impact 'cos they get copied or people use the same formula over and over again.
We're going to need more lube.
Brilliant in every aspect!!!
Ok, Pelotillehue awards? that's Condorito's hometown! Condorito is a chilean cartoon.
good local joke.
Let's go back to advertising, really funny ideas with an impecable artwork.
just missing the cockroach!
the gun-shaped tube is the best part. brilliant!!!!!!!!!
woah!!!!!!!! i love this campaign. great ads. witty ones.. great art-direction n concept.
* it's not how good you are. it's how good you want it to be *
buena produccion, idea vieja. si esta mierda gana en cannes dejo la publicidad.
Yo tengo un dato en una constructora.
Buena cabros de Euro.
nice!
great.
great campaign!
This is really good! Funny too :)