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13 comments

chintan ruparel's picture
chintan ruparel
1516 pencils

expected better stuff from ravi deshpande, now that he's on the cannes 07 film jury!

~ old habits die hard, older ones never do ~

moonunit's picture
moonunit
125 pencils

my 5 years old sister, which i don't have, has better thoughts than this one.

jennywhx's picture
jennywhx
1142 pencils

for me, not a good idea, i want to see pretty mt.everest. it brings me to a sadness that development make nature disappear. sorry for my emotional :(

mrtalented's picture
mrtalented
2175 pencils

gosh. the execution is internship. now i doubt the judgment of this year's cannes winners.

NEON's picture
NEON
18 pencils

NOTHING NEW

ivan's picture
ivan

Pls switch off you CAPS LOCK!

Ivan Raszl, admin of AotW

Spanky's picture
Spanky
4898 pencils

oh, i get it. the mountain's flat. like the ad.

bhandarkar94's picture
bhandarkar94
15 pencils

Is it only for award ???????????????????????????????

Shut Theory's picture
Shut Theory
515 pencils

i dont understand why none of u like it, it looks great to me and conveys the message straight away.

http://shut.elmota.com

k-rocka's picture
k-rocka
428 pencils

It's an example of an exaggeration that goes too far. It's so basic in its thinking and it leaves nothing for the viewer to figure out other than "oh, it's flat. Irons flatten things out. This iron must make things really flat."

Charley Xie's picture
Charley Xie
31 pencils

My god!!!

adonis's picture
adonis
22 pencils

Big time CD's should take more care when they post ads like these. Sorry Mr.Deshpande. YOU should do better.

teenie's picture
teenie
1894 pencils

Too obvious - way too first idea for me. I'm starting to wonder if something isn't being lost in translation with these Dubai ads, though. I don't see the benefit (It can flatten out anything? I just want to iron my clothes!), but perhaps the original copy has a twist that we can't get.

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