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Girl from Rajasthan

Agency: 
Published/Aired: 
April 2011
Description: 

Make the most of your legs with Morphy Richards Epilators, that gently remove your hair from the root leaving you with smooth and silky skin for long. Legs so beautiful that you just want to show them off.

Advertising Agency: Contract Advertising, Mumbai, India
Creative Directors: Juju Basu, Raj Nair
Art Directors: Juju Basu, Avinash Parab
Photographer: Amol Jadhav
Additional credits: Anil Kadam

Comments (17)

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Highest Rated

Akshaya Singh's picture
Akshaya Singh
Activity Score 162

Love it... I see that people have posted in with which one of the two they liked more but after spending time what seems like eons on both the ads I still can't pic a fav :) ... Both the ads are nice ...

Amateur for life!

Roshan Quintus's picture
Roshan Quintus
Activity Score 667

perfect art direction. super photography.

bite me

Manoma's picture
Manoma
Activity Score 1108

Well done !

"Just" Nine on this one, juste because the other one is better (in my opinion) in the attitude,
and in the disorder on the floor...

And... Re -Bravo ;-)

morse's picture
morse
Activity Score 17364

I actually like this one a bit better. Perhaps because the dress is even more traditional.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Hahalexander's picture
Hahalexander
Activity Score 140

why an indian woman, is it meant for indian women?

goranflr's picture
goranflr
Activity Score 259

The agency is Indian, so, well, I guess the target is Indian women.

Now, I think it works in other markets too, basically because of the insight of the way of dressing. To make the idea clear you have to make a clear contrast, that's why women who wear traditionally long dresses are a good choice.
And to show an Indian woman doesn't mean that the target are Indian women. I think that women in general know, as well as we do, that Indian women wear these kind of dresses, so the idea works well for them anyways.

dthlb72's picture
dthlb72
Activity Score 545

Nice thought. Nicely executed.

ccwarrier's picture
ccwarrier
Activity Score 60

hahaha..grt!!

SoCH_TO's picture
SoCH_TO
Activity Score 961

Nice work !!

Live with Passion

purshotham's picture
purshotham
Activity Score 457

Saree one is better than this....

ace85le's picture
ace85le
Activity Score 3939

I actually prefer the other model. But still, great work guys!!!

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RadoubleJu's picture
RadoubleJu
Activity Score 152

well done. The expressions (in Both), the photography, the art-direction. good job !!

Make it simple..

tantrik_indian's picture
tantrik_indian
Activity Score 953

Nice art direction. And nice legs.

~~this paranoid survived!~~

creative buddha's picture
creative buddha
Activity Score 28

looks like ad for a scissor. so sharp it can cut even a ghaghra. just kidding...

liked ad so much i saved to my desktop. ;)

no, but seriously. hats off to the team. everything is there. attention grabbing visual. bold idea. relevant model. art direction. everything.

dj_darora's picture
dj_darora
Activity Score 15

Love the Idea
Excellent Execution...

sameer gupta's picture
sameer gupta
Activity Score 3

just superb !

Abhishek Parikh's picture
Abhishek Parikh
Activity Score 568

Great idea... excellent execution...

Akshaya Singh's picture
Akshaya Singh
Activity Score 162

Love it... I see that people have posted in with which one of the two they liked more but after spending time what seems like eons on both the ads I still can't pic a fav :) ... Both the ads are nice ...

Amateur for life!

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