Morphy Richards Epilators: Girl in a saree

Make the most of your legs with Morphy Richards Epilators, that gently remove your hair from the root leaving you with smooth and silky skin for long. Legs so beautiful that you just want to show them off.

Advertising Agency: Contract Advertising, Mumbai, India
Creative Directors: Juju Basu, Raj Nair
Art Directors: Juju Basu, Avinash Parab
Photographer: Amol Jadhav
Additional credits: Anil Kadam
Published: April 2011

37 comments

Roshan Quintus's picture
Roshan Quintus
669 pencils

what a challenge to the roots ! hats off .

bite me

Manoma's picture
Manoma
1093 pencils

Superb...

I prefer this one than the other, because the attitude,
and the disorder give a best impact ( in my opinion ).
And ... Bravo ;-)

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Sorry but I might be nagging a bit but I doubt the target audience will understand the full message. The agency itself confirms that by placing an explanation underneath the ad.

KbxAdz's picture
KbxAdz
934 pencils

you still a noob jack mancer? bah! superb ad, and might i add how lovely it would be if lots of ladies started wearing such saris in India, at least to parties if not on the streets

You Are What You Expect

YuTooYu's picture
YuTooYu
2326 pencils

Pity about the sari; no beauty-legs -- whats the message?

kleenex's picture
kleenex
29411 pencils

two nice ads with two hot looking ladies.

morse's picture
morse
15972 pencils

Like the rebellious attitude. Well done.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

rakhal's picture
rakhal
141 pencils

love it

karivara's picture
karivara
17 pencils

Convincing picture. (Is it Morphy Richards epilators or Photoshop the real depilator?).

Brands are brewed in your head!

SoCH_TO's picture
SoCH_TO
953 pencils

Nice work !!

Live with Passion

bhuvneshwar.chd's picture
bhuvneshwar.chd
991 pencils

on target.

"If you are irritated by every rub, how will you be polished?"
— Rumi

goranflr's picture
goranflr
259 pencils

Simple, clear and daring. Very good.

purshotham's picture
purshotham
455 pencils

great idea...

MidasTouch's picture
MidasTouch
1024 pencils

Bof... I'm not convinced. The idea is fun but... I don't know x)

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

ace85le's picture
ace85le
3939 pencils

I love the whole revolutionary look and feel. The model did a great job too. Very very nice work!!!

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Galo's picture
Galo
441 pencils

Well executed, nice concept, but the copy needs a little more work on it.

Shutupandance's picture
Shutupandance
43 pencils

sexy : )

Marko Gucunski's picture
Marko Gucunski
31 pencils

I think this should be a creative platform for the brand. I would use this formula on all of their products, regardless of the concept.

agappehp's picture
agappehp
108 pencils

is really job excelently idea

alakesh das's picture
alakesh das
4 pencils

Like it.
Nice Creativity. Hope Indian People take it positively...!

elisabeth jovignot's picture
elisabeth jovignot
2 pencils

No need of a copy, the message is obvious. Clever idea that reminds me of a 10 years old campaign for a shoe brand:

http://www.adverbox.com/ads/bocage-shoes/

RAM KATE's picture
RAM KATE
765 pencils

Really a good one . Excellent execution

RAM KATE

deepak23885's picture
deepak23885
4 pencils

superb work

deepak23885's picture
deepak23885
4 pencils

superb work

CriticalVoice's picture
CriticalVoice
165 pencils

the idea is very interesting. The implementation is very good. I just believe that the motives cause cultural problems. The robes have fixed meaning in the countries. It is very risky to cut them.

Vision_Vi's picture
Vision_Vi
104 pencils

It would be interesting to know what TA thinks of it :)

artistreghu's picture
artistreghu
9 pencils

great. Excellent execution.

second_creator's picture
second_creator
754 pencils

nice

copywriter

ad lover's picture
ad lover
31 pencils

gr8!!

Waseem21's picture
Waseem21
11 pencils

excellent work of art and designing....

WA
Waseem Alam

方程式's picture
方程式
10 pencils

nice work!!!

abidmg's picture
abidmg
34 pencils

i hope the agency and the clients know that there is something called a mini skirt.
why wud i wear a sari and then cut it just to show my legs.

andylefty's picture
andylefty
4537 pencils

It works well.

Akshaya Singh's picture
Akshaya Singh
162 pencils

Beautiful! .... Love it .... The idea. The execution. The model.... Everything spot on !!... Great work.

Amateur for life!

Divvya Prakash's picture
Divvya Prakash
29 pencils

wow

Siddarth Basavaraj's picture
Siddarth Basavaraj
1673 pencils

impactful

Love creating ads..

aliusmanwahyuhidayat's picture
aliusmanwahyuhidayat
39 pencils

Nice!

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