robbierae's picture
84 pencils

i like these

battlefield's picture
49 pencils

this stupid idea been done over a 100x by now. move on

gon_enelcamino's picture
838 pencils

like the copy

wonwaywoo's picture
91 pencils

I like the same!

Guest's picture

its a good one.

Hibon's picture
3736 pencils

Interesting idea... if done please show.

Simple ideas are the best !

Guest's picture

im not sure if i would like to get inside that 70% with those creatures...

mmackinven's picture
1608 pencils

70% of those creatures are harmless :)

adlogic.india's picture
55 pencils

Fish That Killed Croc Hunter Steve Irwin

mmackinven's picture
1608 pencils

Ah but the Manta Ray didn't, they're peaceful giants.

Guest's picture

similar idea to the french work about rubbish in the ocean

Tommy G.'s picture
Tommy G.
897 pencils

I second gon_enelcamino. The copy is very good, strong point in this ad.

I'm not a big fan of the photography. weird cropping

Guest's picture

id never let my kid swim with fucking rays. theyre extremely aggressive and will impale you! and those dark colours make this impression even worse! really bad ad!

Ernestin's picture
25 pencils

I don't know if you noticed, but the object is bigger underwater (what happens naturally) in the campaign you sent. In this one, the people are smaller. In my opinion the line is very good and the art supports it well.

Dzsoi's picture
6684 pencils

... yeah, that is why it is forced. People look bigger underwater. But the line is good indeed, should've given more thought to find a great visual.

Tulio Malone's picture
Tulio Malone
12 pencils

Very nice campaign. Love the copy.

Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

Great campaign great line.

robert saravanan's picture
robert saravanan
32 pencils

Perfect art direction for the perfect copy.

Guest's picture

the idea seems good,but let me feel that a dangerous place^^^^

velle's picture
1550 pencils

i love the line but i dont see how it relates to the visual, although the visual as a standalone is a beautiful.

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