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Water World, 1

Agency: 
Published/Aired: 
April 2009
22181
Description: 

Print advertisment created by Ogilvy, Brazil for Mormaii, within the category: Fashion.

70% of the world is waiting for you.

Advertising Agency: Ogilvy, Sao Paulo, Brazil
Creative Director: Anselmo Ramos
Head of Art: Denis Kakazu
Art Directors: Denis Kakazu, Paulo Engler
Copywriter: Erick Stossel
Illustrator: Nuts Studio
Photographer: Nuts Studio

Comments (21)

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robbierae's picture
robbierae
Activity Score 84

i like these

battlefield's picture
battlefield
Activity Score 49

this stupid idea been done over a 100x by now. move on

gon_enelcamino's picture
gon_enelcamino
Activity Score 838

like the copy

wonwaywoo's picture
wonwaywoo
Activity Score 91

I like the same!

Guest's picture
Guest

its a good one.

Hibon's picture
Hibon
Activity Score 3736

Interesting idea... if done please show.

Simple ideas are the best !

Guest's picture
Guest

im not sure if i would like to get inside that 70% with those creatures...

mmackinven's picture
mmackinven
Activity Score 1608

70% of those creatures are harmless :)

adlogic.india's picture
adlogic.india
Activity Score 55

Fish That Killed Croc Hunter Steve Irwin

mmackinven's picture
mmackinven
Activity Score 1608

Ah but the Manta Ray didn't, they're peaceful giants.

Guest's picture
Guest

similar idea to the french work about rubbish in the ocean

Tommy G.'s picture
Tommy G.
Activity Score 897

I second gon_enelcamino. The copy is very good, strong point in this ad.

I'm not a big fan of the photography. weird cropping

Guest's picture
Guest

id never let my kid swim with fucking rays. theyre extremely aggressive and will impale you! and those dark colours make this impression even worse! really bad ad!

Ernestin's picture
Ernestin
Activity Score 25

I don't know if you noticed, but the object is bigger underwater (what happens naturally) in the campaign you sent. In this one, the people are smaller. In my opinion the line is very good and the art supports it well.

Dzsoi's picture
Dzsoi
Activity Score 8508

... yeah, that is why it is forced. People look bigger underwater. But the line is good indeed, should've given more thought to find a great visual.

Tulio Malone's picture
Tulio Malone
Activity Score 12

Very nice campaign. Love the copy.

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Great campaign great line.

robert saravanan's picture
robert saravanan
Activity Score 32

Perfect art direction for the perfect copy.

Guest's picture
Guest

the idea seems good,but let me feel that a dangerous place^^^^

velle's picture
velle
Activity Score 1550

i love the line but i dont see how it relates to the visual, although the visual as a standalone is a beautiful.

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