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Homeless man

Agency: 
Published/Aired: 
December 2011
Description: 

We see the same things differently.

Advertising Agency: Imelda Ogilvy, Ljubljana, Slovenia
Creative Director: Jure Požun
Art Director: Branislav Milošević
Copywriter: Andrej Baša, Bor Kolarič

Comments (8)

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Highest Rated

Ad Analyst's picture
Ad Analyst

photography

Phil Lestino's picture
Phil Lestino
Activity Score 1684

Am totally flummoxed by this campaign........it makes no sense...do the glasses make one mistake this very well dressed 'homeless' chap as being a fashion model? So they make you see things incorrectly??

Not a good idea methinks!

vote4pedro's picture
vote4pedro
Activity Score 4601

it's a little convoluted, but the idea is that while most people see a bum, they see urban fashion – a social perception. and that with glasses, you see objects more clearly – a visual perception. at least i think that's what they're getting at. regardless, it's a messy idea.

vote4pedro's picture
vote4pedro
Activity Score 4601

that's the guy i saw eating his own scabs yesterday. not entirely sure i'd want him associated with my product.

simonds08's picture
simonds08
Activity Score 598

would be nice if the concept had anything to do with the product.

"check out this fruit stand! now buy a Ford!"

Hadrons's picture
Hadrons
Activity Score 6017

So this company is giving itself salve over an existing wound, and assuaging itself by spinning it into their own theme so nothing has to be done to cure/solve the problem.
Because of this ad i won't buy their products.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

NatNat's picture
NatNat
Activity Score 2

The concept gives the possibility for everyones own perspective. Me like!

simonds08's picture
simonds08
Activity Score 598

riiiiiight

Ad Analyst's picture
Ad Analyst

photography

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