8 comments

Phil Lestino's picture
Phil Lestino
1682 pencils

Am totally flummoxed by this campaign........it makes no sense...do the glasses make one mistake this very well dressed 'homeless' chap as being a fashion model? So they make you see things incorrectly??

Not a good idea methinks!

vote4pedro's picture
vote4pedro
4601 pencils

it's a little convoluted, but the idea is that while most people see a bum, they see urban fashion – a social perception. and that with glasses, you see objects more clearly – a visual perception. at least i think that's what they're getting at. regardless, it's a messy idea.

vote4pedro's picture
vote4pedro
4601 pencils

that's the guy i saw eating his own scabs yesterday. not entirely sure i'd want him associated with my product.

simonds08's picture
simonds08
598 pencils

would be nice if the concept had anything to do with the product.

"check out this fruit stand! now buy a Ford!"

Hadrons's picture
Hadrons
5743 pencils

So this company is giving itself salve over an existing wound, and assuaging itself by spinning it into their own theme so nothing has to be done to cure/solve the problem.
Because of this ad i won't buy their products.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

NatNat's picture
NatNat
2 pencils

The concept gives the possibility for everyones own perspective. Me like!

simonds08's picture
simonds08
598 pencils

riiiiiight

Sales and Marketing's picture
Sales and Marketing
451 pencils

photography

Speaker I (Sales and Marketing) INDIA

Log in or register to post comments