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More than you can bear

Published/Aired: 
September 2006
Description: 

Kunsthalle Wien/More than you can bear

Advertising Agency: Jung von Matt/Donau Werbeagentur, Vienna, Austria
Creative Director: Andreas Putz
Art Director: Volkmar Weiß
Copywriter: Christoph Gaunersdorfer
Photographer: Martin Klimas/Bransch
Graphics: Eva Jordan
Art Work: Albert Winkler/Vienna Paint
Account Supervisors: Josef Koinig, Julia Peuckert

Comments (27)

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Highest Rated

Vicky's picture
Vicky
Activity Score 375

Great image, very well done, but just that.

Bye's picture
Bye
Activity Score 1464

Beatiful, but I always wonder how you sell such an idea. Because saying 'yeah he's hearing so much, his head just explodes' sounds kinda dull, doesn't it. But sometimes that works.

postman's picture
postman
Activity Score 951

Imagine what it looks like in the exibition hall! Gross!

Rog's picture
Rog
Activity Score 6082

Overkill.
No idea what it's for... but a 'subtler' approach would have been more compelling.

>>>> That's not an ad. THIS is an ad.

Vicky's picture
Vicky
Activity Score 375

Great image, very well done, but just that.

hang-the-dj's picture
hang-the-dj
Activity Score 1262

If this isn't selling some kind of horror movie, this is wrong. Very wrong.

larfyamato's picture
larfyamato
Activity Score 19

disturbing.

boots78's picture
boots78
Activity Score 87

bad and horrible impression

TopJeff's picture
TopJeff
Activity Score 479

I don't really know what this is for. It's well produced, but it makes me want to stay far away from whatever the topic is.

Jeff

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addyhoch10's picture
addyhoch10
Activity Score 2592

the kunsthalle wien is a museum of contemporary art.
fresh ad

Adaddicted's picture
Adaddicted
Activity Score 3435

Contemporary horror.
Spoiled my day...

withalltherespects

cp's picture
cp
Activity Score 354

transformer?

erhanali's picture
erhanali
Activity Score 368

Awesome execution. I want to work with this kind of art directors.

"Everyday is one short life"

www.erhanali.blogspot.com/

amrith's picture
amrith
Activity Score 30

repulsive

chinaski's picture
chinaski
Activity Score 951

sehr gut

salamandos's picture
salamandos
Activity Score 1947

just disgusting, not thought provoking

credosian's picture
credosian
Activity Score 273

Great graphics!!!!!!!!!
Mind-blowing gore work!!!!!
Simply outsanding artwork!!!!!

but guys--- werent u supposed to make an AD???

Next time, try and remember that :)

cheers!

Be awesome :)

Disco Munky's picture
Disco Munky
Activity Score 3890

You said it.

"I don't know Butchie instead"

Doin' it for the points

klug's picture
klug
Activity Score 173

Really "Mind-blowing"...

Have Heart's picture
Have Heart
Activity Score 922

Good image, very bad line.

Fridgerator's picture
Fridgerator
Activity Score 458

Not sure if Im compelled to go the museum after seeing this ad. Great artwork, but not sure if it would attract the audience.

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The concept is only as good as the execution.

A. J. SMITH's picture
A. J. SMITH
Activity Score 2824

What the hell is this for?

It doesn't tell me so its crap anyway, but just curious.

-----------------------------
Rules?! What rules?

Chico Ribeiro's picture
Chico Ribeiro
Activity Score 160

If the point is to draw attention to a contemporany art museum they made it.
Efficient ad. And brilliant art work!

A. J. SMITH's picture
A. J. SMITH
Activity Score 2824

If you already know thats what the Kunsthalle Wien is, its lost on anyone who doesn't.

All it needs is Kunsthalle Wien - contemporary arts museum, or a web address or some sort of take out.

LUDOVICO_COL's picture
LUDOVICO_COL
Activity Score 24

repulsive, disgusting whatever, but still its a beautiful art work

fractalrene's picture
fractalrene
Activity Score 1504

Well, the idea is there (I'm not saying is great one), and the execution althought is quite good, it can improve.

Take for example this PS2 ad: http://files.splinder.com/fc1f20c5ded5bdd8a7218186e8fd2982.jpeg the idea is very similar, but the execution of PS2 is flawless in details and environment, more texture richness and an extra step in execution. There is so much more to see in the PS2 ad... There is big difference between a good ad and a great ad.

roloroyce's picture
roloroyce
Activity Score 8

Nice and disturbing at the same time. Soooooooo valuable!!

mediapusher's picture
mediapusher

What a bunch of wimps you people are (Those that complained that this ad was disturbing). It happens to be very artistic, it's beautifully done, and it's an ad for a contemporary art museum, so it's very appropriate.

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