Dummy, 2

September 2009

Print advertisment created by BBDO, Mexico for Mopar, within the category: Professional Services.

Don't take risks. Use original spare parts.

Advertising Agency: BBDO Mexico
Executive Creative Director: Héctor Fernandez
Creative Directors: Carlos Oxté, Agustn Esteban
Art Director: Mario Berber
Illustrator: Marco Onofre
Account manager: Eduardo Delgado
Copywriter: Raúl Pineda

Comments (10)

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tirthomitro's picture
Activity Score 2758


they showed me a picture & i laughed
dignity has never been photographed

plainview's picture
Activity Score 12

Very nice illustration and layout, but the idea isn't communicated well.

A dummy with a sling and neck brace implies that during testing it was subject to excessive punishment (very funny), but the line twists the thought. "Spare parts" says the car this dummy tested is used. Dummies are never in used cars. The lack of synergy between the visual and line is what leaves these ads flat.

adfreak06's picture
Activity Score 140

Oh My God , What is this nonsense?

silvi's picture
Activity Score 4172

No tiene sentido. Vamos mexicanos! Pueden hacer algo mejor!

Ad_Man's picture
Activity Score 826

Me gustaba mucho más la idea de DDB donde los crash dummies envejecían.
Y no, no trabajé en DDB y no soy amigo de nadie que haya trabajado en esa campaña. No empiecen.

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

Grrrr's picture
Activity Score 1961

The Mr Recession's firm grip on ad community will produce still weirdier ads, I'm afraid.

Dev Kumar's picture
Dev Kumar
Activity Score 834

Not bad at all. A simple idea that needed a simple execution. These guys played within the limitations and managed it well in the end.

just write's picture
just write
Activity Score 653

pls explainnnnnnnnnnn!!!!!!

satpal's picture
Activity Score 144

soooooo bad.

mpared's picture
Activity Score 562

ok u know its like 2009 going 2010 this is childish

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