Moods Condoms: Kolam, 3

Celebrate the art of lovemaking. With 1500 dots.

Advertising Agency: R K Swamy BBDO, Chennai, India
Executive Creative Director: Navneet Virk
Creative Director: Navneet Virk
Art Director: Sundararaman J
Associate CD / Art Director: Balakumar
Associate CD / Copywriter: Arun R Kumarasamy
Account Director: Sunil Ranjan Pathak
Illustrator: Raj Selvan

August, 2013


ItMatters's picture
2167 pencils

Looks beautiful but don't understand it.

ivan's picture

Kolam is a form of painting that is drawn using rice powder in Tamil Nadu, Karnataka, Andhra Pradesh, and most parts of Kerala and some parts of Goa, Maharashtra, Indonesia, Malaysia, Thailand and a few other Asian countries. A Kolam is a geometrical line drawing composed of curved loops, drawn around a grid pattern of dots.

Mongoose's picture
4963 pencils

Thanks for the insight.

Make the logo Bigger and the black, Darker!

certaintly's picture
3994 pencils

looks ugly to me

Bharath's picture
2 pencils

Clean work and nice concept

jackblack's picture
2350 pencils

It doesn't look like it was made of rice powder.

Micah1221's picture
202 pencils

The visual is interesting, but I feel the benefit should be emphasized. The use of the word "Celebrate" doesn't connect well with the mellow colors and visuals.

DesignDine's picture
1313 pencils

Fantastic! No wonder some hard works and thoughts played behind it.

Inkwell's picture
148 pencils

Artwork is great!

kleenex's picture
41102 pencils

Wonderful; art work.

crisjuly's picture
14 pencils

A small input to the idea behind this ad: As said by Ivan the kolam is made of grids of dots. This somehow draws a parallel with the product which has also has dots. Also if you see clearly the kolam shown in the ads portray a couple who is making love.

zaheenkb's picture
68 pencils

Also kolams, and their colourful sisters known as rangolis are made specially during festivals at home and in the front yard. Hence the celebrate.


tirthomitro's picture
2758 pencils

this is kickass stuff. especially becoz it comes from RK.

they showed me a picture & i laughed
dignity has never been photographed

Ad Analyst's picture
Ad Analyst

Dear Ivan You are ever a bag of knowledge and elaborate well regarding anything related to ads or else. Yes the Tmail name of that design is kolam and usually in Indian language is called "RANGOLI". Its a cultural things which is made in any festival or to beautify home on any occasion.

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