Monterosa Ski: Swing

Nothing but flat. You'll long for going up again.

After each uphill. There is always a downhill. 31 facilities for 61 ski runs covering 180 kilometres of fun and excitement! Treat yourself to the beautiful Monterosa Ski resort: natural breathtaking scenery, plenty of events including culinary and wellness. A top quality offer at high altitude!

Advertising Agency : 3d'esign communication, Milan, Italy
Art Directors: Giovanni Trabucco, Matteo Mascetti
Copywriter: Vito Luigi Giannoccaro
Photography: Damiano Levati, Fabio Cravarezza
Post Production: Thomas Lavezzari
Published: November 2009

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13 comments

adbrandetc's picture
adbrandetc
66 pencils

I just don't get it. It's a poor translation or their trying to be witty but it doesn't make sense. When you say nothing but.. that means it's only, and if it's nothing but flat. than it's flat but your on a friggen mountain and it's anything but flat. This ad besides the visuals is flat.

alexander_bickov's picture
alexander_bickov
3279 pencils

Who can explain?

satrianee's picture
satrianee
3748 pencils

a log on the ski track, that's what I see. and who wants it to be flat if you want a sweet ride downhill?

I don't get/like the line. and there is nothing more about the ad.

szkwadrat's picture
szkwadrat
210 pencils

I do not get it either

morse's picture
morse
14994 pencils

Something wrong with the headline. Maybe they meant to say:

Nothing is flat

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Brain-Art's picture
Brain-Art
1101 pencils

Good photo... everything else not good

silvi's picture
silvi
4172 pencils

Lost in translation

dthlb72's picture
dthlb72
545 pencils

It shud be anything but flat

munirgee's picture
munirgee
454 pencils

whats this concept is saying?

anson wong's picture
anson wong
123 pencils

hhhmm a fat guy catapulted a skinny guy onto the mountains with that seesaw? bleh screw me

-------------------------------
http://sputz75.deviantart.com/gallery/

god is good but will he listen

My Dad is an Ad Man's picture
My Dad is an Ad Man
34 pencils

Check out their web site www.monterosa-ski.com. The headline says "Dopo ogni salita. C'e sempre una discesa" which Google translates as "After each climb there is always a descent."

All this work and I still don't get it. :)

BoBBy_js's picture
BoBBy_js
147 pencils

as the words saids, " a good image can't save a a copy"

Chopper's picture
Chopper
1015 pencils

Totally incomprehensible. Nice landscape.

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