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Monterosa Ski: Swing

Monterosa Ski: Swing
Your rating: None Average: 5.4 (47 votes)

Nothing but flat. You'll long for going up again.

After each uphill. There is always a downhill. 31 facilities for 61 ski runs covering 180 kilometres of fun and excitement! Treat yourself to the beautiful Monterosa Ski resort: natural breathtaking scenery, plenty of events including culinary and wellness. A top quality offer at high altitude!

Advertising Agency : 3d'esign communication, Milan, Italy
Art Directors: Giovanni Trabucco, Matteo Mascetti
Copywriter: Vito Luigi Giannoccaro
Photography: Damiano Levati, Fabio Cravarezza
Post Production: Thomas Lavezzari
Published: November 2009

13 Comments

adbrandetc's picture 66 pencils
8

I just don't get it. It's a poor translation or their trying to be witty but it doesn't make sense. When you say nothing but.. that means it's only, and if it's nothing but flat. than it's flat but your on a friggen mountain and it's anything but flat. This ad besides the visuals is flat.

alexander_bickov's picture 3321 pencils

Who can explain?

satrianee's picture 3782 pencils
2

a log on the ski track, that's what I see. and who wants it to be flat if you want a sweet ride downhill?

I don't get/like the line. and there is nothing more about the ad.

szkwadrat's picture 216 pencils

I do not get it either

morse's picture 8308 pencils
4

Something wrong with the headline. Maybe they meant to say:

Nothing is flat

What hath God wrought

Brain-Art's picture 1113 pencils
2

Good photo... everything else not good

silvi's picture 4174 pencils

Lost in translation

dthlb72's picture 495 pencils

It shud be anything but flat

munirgee's picture 456 pencils
anson wong's picture 121 pencils

hhhmm a fat guy catapulted a skinny guy onto the mountains with that seesaw? bleh screw me

-------------------------------
http://sputz75.deviantart.com/gallery/

god is good but will he listen

My Dad is an Ad Man's picture 34 pencils

Check out their web site www.monterosa-ski.com. The headline says "Dopo ogni salita. C'e sempre una discesa" which Google translates as "After each climb there is always a descent."

All this work and I still don't get it. :)

BoBBy_js's picture 12 pencils

as the words saids, " a good image can't save a a copy"

Chopper's picture 607 pencils
3

Totally incomprehensible. Nice landscape.

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