18 comments

Will John's picture
Will John

Who did this ad?

copywriter.txt's picture
copywriter.txt
828 pencils

Yes, who did it?

Nice copy, by the way.
Art direction not so good.

SeanMartin's picture
SeanMartin

Nice idea, but only half thought. Why, for example, would you put a destructive tear through the samples you're supposedly promoting?

--------------------------

Here, let me save everyone the trouble of asking. "Do you even work in advertising?"

oopsie_dum_didly's picture
oopsie_dum_didly
91 pencils

It won Archive student of the year although the winner's name escapes me right now. Cool line, ok AD.

cperry's picture
cperry
280 pencils

Copy is nice but art direction needs more simplicity.

teenie's picture
teenie
1894 pencils

The idea is nice, but muffled.

I think simple executions using just those longhand words, with a tag line to tie it up, would have been perfect:

Before Common Era
- Write more

pavel's picture
pavel
155 pencils

Kimberly Baffi´s work, look hier..
http://www.luerzersarchive.net/studentscontest.asp

Guest commenter's picture
Guest commenter

there were better ads in the student award competition. fake voting system ...

Treat me as a guest.'s picture
Treat me as a guest.

Did you submit something that didn't win and you are now throwing a hissy fit? If you're going to pass your beliefs off as fact, at least provide some evidence or thought. That goes for the other vainglorious posters.

Roger Daly's picture
Roger Daly
359 pencils

Supercallafragalisticexbyalladoc-nice.

Kimberly Baffi's picture
Kimberly Baffi

Wow.. I didn't even know this was posted here. Thanks for the kind words, and for the constructive feedback.

This was a student ad of mine. I'll be the first to admit, the AD could have been better. I was on my own, and I'm a copywriter. Originally, I wanted to recruit a calligrapher to craft the copy by hand. But as a student, I didn't have the time or the resources. So it is what it is, for now.

"Nice idea, but only half thought. Why... would you put a destructive tear through the samples you're supposedly promoting? ... "Do you even work in advertising?"

To answer your question, Sir, I am in advertising. Thanks for asking. And the paper is torn for a reason. The first time I got my hands on a pen this nice, I reached for the first scrap of paper I could find to doodle on. A sales receipt, a post-it, a napkin. Doesn't matter. You just want to tear off a blank corner and write your name over and over again until you get it out of your system. At least, that's how I felt. So that was the thought behind the paper scrap. No need to get discourteous.

Thanks again, guys. Rock on.

spacecadetglow's picture
spacecadetglow
247 pencils

"Do you even work in advertising" is his signature, not a personal attack.

Nice to hear the explanation for the torn paper, because that was my original thought, as well. :)

Guest's picture
Guest

Hi rebecca.

Your ad remember me something was sent by e-mail some time ago.

http://www.mestierediscrivere.com/testi/rules.htm

there is the link, seems very much at the number 17.

Bye the way i wasn't in the jury, so good for you.

copywriter.txt's picture
copywriter.txt
828 pencils

Yes, you are one of the judges. Or, at least, could be.
The student of the year is a open contest. Anyone can vote at http://www.luerzersarchive.net/studentscontest.asp

Zekin's picture
Zekin
102 pencils

...

Guest's picture
Guest

Some hottie called Kimberly Baffi

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