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Monster.com: Soldier
Stuck in the wrong job?
Advertising Agency: JWT, Hong Kong
Creative Directors: Steven Lee, Kwong CHi Kit, Barbara Fu
Art Directors: Kwong Chi Kit, Arthur Tse
Copywriters: Barbara Fu, Yee Mui Cheung
Photographer: Tim Lau
Published: March 2008
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Comments
Nice.
Why they are using soldiers that much.
And ballerinas.
Cute concept...
These ads are cute. Interested to know the thinking behind the gender bending undercurrent, but it doesn't hurt the message a bit.