29 comments

dadada's picture
dadada
1720 pencils

excellent !

Everybody is creative, be yourself.

San Pateste's picture
San Pateste
139 pencils

de pelos

sloppy4's picture
sloppy4
1496 pencils

shouldn't they be in safety belts?

PaulyG_fill in the blank's picture
PaulyG_fill in ...
1148 pencils

ha, I really like these, but that's a very good point. I'm curious to know if these actually ran, because I can't believe that the client would miss that.

ellehcimeo's picture
ellehcimeo
3522 pencils

There don't seem to be any in this car. No buckles sticking out of anywhere. Guess it's supposed to mimick a still couch.

PaulyG_fill in the blank's picture
PaulyG_fill in ...
1148 pencils

That's a good point, or this is just the roomiest back seat ever made (that would launch a whole new kind of campaign). But even so, look at the window behind them - this car is flying (figuratively, not literally), and you've got this kid, sitting on his legs, waiting for the crash.

ellehcimeo's picture
ellehcimeo
3522 pencils

It IS flying, at the speed of light, it would seem. I didn't even notice that!

Bigbird's picture
Bigbird
112 pencils

is it just me or does it look like they're going in reverse gear??

ellehcimeo's picture
ellehcimeo
3522 pencils

If that's what you want to believe, then I won't argue with you. Maybe they are going in reverse. Maybe we are all going in reverse.
There are all kinds of "wrong" in this ad, why not one more?
BTW- which school are you at in Toronto? Humber? OCA?

What the Hell's picture
What the Hell
114 pencils

old idea.
done several times.

tjb1970's picture
tjb1970
491 pencils

nothing wrong with one idea done several times if it's a good one. this is a nice thought.

Spanky's picture
Spanky
4898 pencils

if it's done by the same agency for the same client, then no there's nothing wrong with it. if it's done by a different agency for a different client, it's at best unoriginal. at worst, stealing.

lorsdana's picture
lorsdana
81 pencils

jajajaj, imposible!

roman-schwienbacher.com's picture
roman-schwienba...
1021 pencils

what about the safety belt for the kid.
please hand over your driving license, sir !!

sloppy4's picture
sloppy4
1496 pencils

oh, he's making a house of cards? my mistake, please proceed.

melocoton's picture
melocoton
987 pencils

Me gusta la idea y la ejecución

bompa's picture
bompa
318 pencils

se ve lindo pero ya está hecho

Doberman's picture
Doberman
48 pencils

Very good road.

klaussnow's picture
klaussnow
1675 pencils

ok, ok I like this one better than having the word JENGA flash through my mind.

... its already been done...

Spanky's picture
Spanky
4898 pencils

good idea. but it reminds me too much of the old lexus champagne glass commercial.

superguanzi's picture
superguanzi
57 pencils

i think it`s Good! keep walking

creative_assylum's picture
creative_assylum
134 pencils

uno!

Rabubi's picture
Rabubi
560 pencils

nice

crapkatapult's picture
crapkatapult
4 pencils

straight from an old mercedes commercial

the_executioner's picture
the_executioner
93 pencils

Was that the one with the house of cards on the Engine Block?

Yip, done before in the 80's. Too bad. Still have maximum respect for the agency.

Oh, and to all the haters of the "Been done before" comments - I think it's very useful information to the agencies that post their ads here and visit to see the response. This kind of info could save them a lot of money in Cannes entries.

Anyway. great idea. Nice to see it again :)

FAHAD's picture
FAHAD
85 pencils
drunkard's picture
drunkard
113 pencils

Exellent!

twelve_noon's picture
twelve_noon
617 pencils

they really played their cards right...

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