Monroe Shock Absorbers: Cards
For a premium driving experience.
Monroe shock absorbers
Advertising Agency: Joe Public, South Africa
Creative Director: Liezl-Mari Long
Art Directors: Brendan Hoffmann, Lucas Van Vuuren
Copywriters: Seb Schneider, Steve Anderson
Photographer: Clive Stewart
29 comments
excellent !
Everybody is creative, be yourself.
de pelos
shouldn't they be in safety belts?
ha, I really like these, but that's a very good point. I'm curious to know if these actually ran, because I can't believe that the client would miss that.
There don't seem to be any in this car. No buckles sticking out of anywhere. Guess it's supposed to mimick a still couch.
That's a good point, or this is just the roomiest back seat ever made (that would launch a whole new kind of campaign). But even so, look at the window behind them - this car is flying (figuratively, not literally), and you've got this kid, sitting on his legs, waiting for the crash.
It IS flying, at the speed of light, it would seem. I didn't even notice that!
is it just me or does it look like they're going in reverse gear??
If that's what you want to believe, then I won't argue with you. Maybe they are going in reverse. Maybe we are all going in reverse.
There are all kinds of "wrong" in this ad, why not one more?
BTW- which school are you at in Toronto? Humber? OCA?
old idea.
done several times.
nothing wrong with one idea done several times if it's a good one. this is a nice thought.
if it's done by the same agency for the same client, then no there's nothing wrong with it. if it's done by a different agency for a different client, it's at best unoriginal. at worst, stealing.
jajajaj, imposible!
what about the safety belt for the kid.
please hand over your driving license, sir !!
oh, he's making a house of cards? my mistake, please proceed.
Me gusta la idea y la ejecución
se ve lindo pero ya está hecho
Very good road.
ok, ok I like this one better than having the word JENGA flash through my mind.
... its already been done...
good idea. but it reminds me too much of the old lexus champagne glass commercial.
i think it`s Good! keep walking
uno!
nice
straight from an old mercedes commercial
Was that the one with the house of cards on the Engine Block?
Yip, done before in the 80's. Too bad. Still have maximum respect for the agency.
Oh, and to all the haters of the "Been done before" comments - I think it's very useful information to the agencies that post their ads here and visit to see the response. This kind of info could save them a lot of money in Cannes entries.
Anyway. great idea. Nice to see it again :)
He is using Henkel Pattex Glue
http://adsoftheworld.com/media/ambient/henkel_pattex_glue_3d_vase
Exellent!
they really played their cards right...
done again in 2010 : http://www.joelapompe.net/2010/01/14/dunlop-monroe-playing-cards-tower/
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