Monopoly: Own it all, 4
Advertising Agency: JWT Frankfurt, Germany
Art Director: Petra Sievers
Copywriter: Michael Muck
Illustrator: Lichtmaschine Berlin
Photographer: Ralph Baiker
Retouching: Henning Moser
Published: January 2009
Advertising Agency: JWT Frankfurt, Germany
Art Director: Petra Sievers
Copywriter: Michael Muck
Illustrator: Lichtmaschine Berlin
Photographer: Ralph Baiker
Retouching: Henning Moser
Published: January 2009
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33 Comments
good
Spark of creativity | http://www.felket.blogspot.com
hahahahaha nice one have you noticed the shape of the key holder i bet this babe would love to have one
hats off to the AD/photographer
"just commenting to gather points i love free drinks"
The man who stops advertising to save money is like the man who stops the clock to save time
:::J:::
LoL. good eye TRICKY
:::J:::
I just LOVED this! good job.
“Inspiration exists, but it has to find us working.” Picasso.
“Inspiration exists, but it has to find us working.” Picasso.
haha yea they totally look like dicks... took me a while to find lol
Nice!
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good one
I think the art direction is neat! I wonder how the Banker or Free Parking would be portrayed in this style...
What's Waldo doing on the left?
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Spewing Sports Nonsense...
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I feel like this whole campaign is a creative idea, and helps remind people about Monopoly, but beyond that I don't think it conveys any sense of fun or really anything about the game itself. Basically, its a big reminder for people who already know what Monopoly is.
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President, Singularity Design
www.SingularityDesign.com
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:::J:::
agree.
well.. maybe that's what they want. (to remind)
:::J:::
Great idea. So simple. So rooted in the product. Nice work.
Sick.
http://justkiddingbutseriously.wordpress.com/
gud one 5/10
radical
I like the whole campaign!
i'm 100% lost in this ad
It´s great, congrats!
Nice
Good campaign. I am commenting on this of the four simply because of the pigtails. :) Personally, I enjoyed the "Watch where you land" ad series more. I don't see them on this site, but the ads were based around the small metal tokens: the top hat, a Scottish Terrier, and the car.
very nice
Very well done. Moving Monopoly away from being a family game to something you play at dinner parties with friends or uni students can play with flatmates and so on.. I tip my hat.
This years semi-scam ad for Monopoly. Made to win in Cannes, nothing more nothing less.
But hell, it´s good, as all award-ads.
But in all Honesty,Monopoly, it´s not really a product that needs reminding people about what the hell it is. And this ad/ads expects the viewer to know everything already. haha. If you don´t already know the game, you don´t get shit from the ads.
hahahaha...holy crap. That´s dumb.
BUT they´re good. Isn´t that weird?
Very Nice Campaign
No one can be told what the creativity is.... you have to create it for yourself.
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No one can be told what the creativity is.... you have to create it for yourself.
Simply amazing! Has "I wish I did it" all over it.
Good job team!
GREAT!!!!!!
ja ja ja ja nice! very very nice
super super super super super super
bueno, bueno, bueno, dueños de todas las propiedades para cannes..jejeje
Good idea.
UDAYpatwardhan@+91 22 98206 54722
simple, and cute.
Great art direction.
Very very good art direction. I really want to know how to create this kind of picture. I'm account executive, then not a brilliant Art Director, but I'm learning Photoshop and so on.
I don't think there is anything really clever about this ad