Ads of the World

Ads of the World™ an All Creative World site

Monopoly: Own it all, 4

Monopoly: Own it all, 4
Your rating: None Average: 7.8 (39 votes)

Advertising Agency: JWT Frankfurt, Germany
Art Director: Petra Sievers
Copywriter: Michael Muck
Illustrator: Lichtmaschine Berlin
Photographer: Ralph Baiker
Retouching: Henning Moser
Published: January 2009

33 Comments

amin24e's picture 127 pencils

good
Spark of creativity | http://www.felket.blogspot.com

TRICKY's picture 3932 pencils

hahahahaha nice one have you noticed the shape of the key holder i bet this babe would love to have one
hats off to the AD/photographer

"just commenting to gather points i love free drinks"

The man who stops advertising to save money is like the man who stops the clock to save time

gmint7's picture 2679 pencils

:::J:::

LoL. good eye TRICKY

:::J:::

StarlaY's picture 308 pencils

I just LOVED this! good job.
“Inspiration exists, but it has to find us working.” Picasso.

“Inspiration exists, but it has to find us working.” Picasso.

Guest's picture

haha yea they totally look like dicks... took me a while to find lol

theanc's picture 2697 pencils
ADcoke's picture 160 pencils

good one

andrewnhem's picture 27 pencils

I think the art direction is neat! I wonder how the Banker or Free Parking would be portrayed in this style...

short shorts's picture 109 pencils

What's Waldo doing on the left?

--
http://shortshorts.tumblr.com/

Spewing Sports Nonsense...
http://shortshorts.tumblr.com/

Singularity's picture 202 pencils

I feel like this whole campaign is a creative idea, and helps remind people about Monopoly, but beyond that I don't think it conveys any sense of fun or really anything about the game itself. Basically, its a big reminder for people who already know what Monopoly is.

-----------------------------
President, Singularity Design
www.SingularityDesign.com
Is your brand getting the attention it deserves?

– – – – – – – – –
President, Singularity Design | www.SingularityDesign.com | Blog.SingularityDesign.com | Is your brand getting the attention it deserves?

gmint7's picture 2679 pencils

:::J:::

agree.

well.. maybe that's what they want. (to remind)

:::J:::

iwannatalktosamson's picture 473 pencils

Great idea. So simple. So rooted in the product. Nice work.

missed my turn's picture 426 pencils
premc's picture 917 pencils

gud one 5/10

radical

reject_subject's picture 211 pencils

I like the whole campaign!

Codebreaker's picture 19 pencils

i'm 100% lost in this ad

pavel's picture 143 pencils

It´s great, congrats!

Guest's picture

Nice

Guest's picture

Good campaign. I am commenting on this of the four simply because of the pigtails. :) Personally, I enjoyed the "Watch where you land" ad series more. I don't see them on this site, but the ads were based around the small metal tokens: the top hat, a Scottish Terrier, and the car.

sebascmb's picture 62 pencils

very nice

Guest's picture

Very well done. Moving Monopoly away from being a family game to something you play at dinner parties with friends or uni students can play with flatmates and so on.. I tip my hat.

Guest's picture

This years semi-scam ad for Monopoly. Made to win in Cannes, nothing more nothing less.
But hell, it´s good, as all award-ads.

But in all Honesty,Monopoly, it´s not really a product that needs reminding people about what the hell it is. And this ad/ads expects the viewer to know everything already. haha. If you don´t already know the game, you don´t get shit from the ads.

hahahaha...holy crap. That´s dumb.

BUT they´re good. Isn´t that weird?

sanjug1's picture 17 pencils
8

Very Nice Campaign

No one can be told what the creativity is.... you have to create it for yourself.

----------------------------------------------------------------------
No one can be told what the creativity is.... you have to create it for yourself.

Copy_ranter's picture 162 pencils

Simply amazing! Has "I wish I did it" all over it.

Good job team!

Guest's picture

GREAT!!!!!!

Wadih A3's picture 258 pencils

ja ja ja ja nice! very very nice

Guest's picture

super super super super super super

Guest's picture

bueno, bueno, bueno, dueños de todas las propiedades para cannes..jejeje

patUDAY's picture 356 pencils

Good idea.

UDAYpatwardhan@+91 22 98206 54722

jeann's picture 107 pencils
6

simple, and cute.

mark09's picture 90 pencils
7

Great art direction.

rody100free's picture 2 pencils

Very very good art direction. I really want to know how to create this kind of picture. I'm account executive, then not a brilliant Art Director, but I'm learning Photoshop and so on.

Guest's picture

I don't think there is anything really clever about this ad

Ads of the World advertising archive and community showcases fresh creative campaigns daily from around the world. Read more

Do you need a great new logo?

If you need a logo for your company or product you can get it done with us.
In our logo store you can pick from over 28,000 pre-made logos that will be customized to your name for free or you can post a contest for us for just $250 and our designers from all over the world will submit dozens of logo design suggestions to your specific needs.