Monopoly: Own it all, 4

Advertising Agency: JWT Frankfurt, Germany
Art Director: Petra Sievers
Copywriter: Michael Muck
Illustrator: Lichtmaschine Berlin
Photographer: Ralph Baiker
Retouching: Henning Moser
Published: January 2009

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amin24e's picture
127 pencils

Spark of creativity |

TRICKY's picture
3921 pencils

hahahahaha nice one have you noticed the shape of the key holder i bet this babe would love to have one
hats off to the AD/photographer

"just commenting to gather points i love free drinks"

The man who stops advertising to save money is like the man who stops the clock to save time

gmint7's picture
2685 pencils


LoL. good eye TRICKY


StarlaY's picture
310 pencils

I just LOVED this! good job.
“Inspiration exists, but it has to find us working.” Picasso.

“Inspiration exists, but it has to find us working.” Picasso.

Guest's picture

haha yea they totally look like dicks... took me a while to find lol

ADcoke's picture
160 pencils

good one

andrewnhem's picture
27 pencils

I think the art direction is neat! I wonder how the Banker or Free Parking would be portrayed in this style...

short shorts's picture
short shorts
109 pencils

What's Waldo doing on the left?


Singularity's picture
202 pencils

I feel like this whole campaign is a creative idea, and helps remind people about Monopoly, but beyond that I don't think it conveys any sense of fun or really anything about the game itself. Basically, its a big reminder for people who already know what Monopoly is.

President, Singularity Design
Is your brand getting the attention it deserves?

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President, Singularity Design | | | Is your brand getting the attention it deserves?

gmint7's picture
2685 pencils



well.. maybe that's what they want. (to remind)


iwannatalktosamson's picture
697 pencils

Great idea. So simple. So rooted in the product. Nice work.

premc's picture
917 pencils

gud one 5/10


reject_subject's picture
209 pencils

I like the whole campaign!

Codebreaker's picture
19 pencils

i'm 100% lost in this ad

pavel's picture
152 pencils

It´s great, congrats!

Guest's picture


Guest's picture

Good campaign. I am commenting on this of the four simply because of the pigtails. :) Personally, I enjoyed the "Watch where you land" ad series more. I don't see them on this site, but the ads were based around the small metal tokens: the top hat, a Scottish Terrier, and the car.

sebascmb's picture
62 pencils

very nice

Guest's picture

Very well done. Moving Monopoly away from being a family game to something you play at dinner parties with friends or uni students can play with flatmates and so on.. I tip my hat.

Guest's picture

This years semi-scam ad for Monopoly. Made to win in Cannes, nothing more nothing less.
But hell, it´s good, as all award-ads.

But in all Honesty,Monopoly, it´s not really a product that needs reminding people about what the hell it is. And this ad/ads expects the viewer to know everything already. haha. If you don´t already know the game, you don´t get shit from the ads.

hahahaha...holy crap. That´s dumb.

BUT they´re good. Isn´t that weird?

sanjug1's picture
17 pencils

Very Nice Campaign

No one can be told what the creativity is.... you have to create it for yourself.

Copy_ranter's picture
194 pencils

Simply amazing! Has "I wish I did it" all over it.

Good job team!

Guest's picture


Wadih A3's picture
Wadih A3
256 pencils

ja ja ja ja nice! very very nice

Guest's picture

super super super super super super

Guest's picture

bueno, bueno, bueno, dueños de todas las propiedades para cannes..jejeje

patUDAY's picture
436 pencils

Good idea.

UDAYpatwardhan@+91 22 98206 54722

jeann's picture
107 pencils

simple, and cute.

mark09's picture
90 pencils

Great art direction.

rody100free's picture
2 pencils

Very very good art direction. I really want to know how to create this kind of picture. I'm account executive, then not a brilliant Art Director, but I'm learning Photoshop and so on.

Guest's picture

I don't think there is anything really clever about this ad

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