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Own it all, 4

Agency: 
Published/Aired: 
January 2009
5776
Description: 

Print advertisment created by JWT, Germany for Monopoly, within the category: Gaming.

Advertising Agency: JWT Frankfurt, Germany
Art Director: Petra Sievers
Copywriter: Michael Muck
Illustrator: Lichtmaschine Berlin
Photographer: Ralph Baiker
Retouching: Henning Moser

Comments (33)

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Highest Rated

rody100free's picture
rody100free
Activity Score 2

Very very good art direction. I really want to know how to create this kind of picture. I'm account executive, then not a brilliant Art Director, but I'm learning Photoshop and so on.

amin24e's picture
amin24e
Activity Score 127

good
Spark of creativity | http://www.felket.blogspot.com

TRICKY's picture
TRICKY
Activity Score 3954

hahahahaha nice one have you noticed the shape of the key holder i bet this babe would love to have one
hats off to the AD/photographer

"just commenting to gather points i love free drinks"

The man who stops advertising to save money is like the man who stops the clock to save time

gmint7's picture
gmint7
Activity Score 2683

:::J:::

LoL. good eye TRICKY

:::J:::

StarlaY's picture
StarlaY
Activity Score 310

I just LOVED this! good job.
“Inspiration exists, but it has to find us working.” Picasso.

“Inspiration exists, but it has to find us working.” Picasso.

Guest's picture
Guest

haha yea they totally look like dicks... took me a while to find lol

ADcoke's picture
ADcoke
Activity Score 160

good one

andrewnhem's picture
andrewnhem
Activity Score 27

I think the art direction is neat! I wonder how the Banker or Free Parking would be portrayed in this style...

short shorts's picture
short shorts
Activity Score 109

What's Waldo doing on the left?

--
http://shortshorts.tumblr.com/

Singularity's picture
Singularity
Activity Score 202

I feel like this whole campaign is a creative idea, and helps remind people about Monopoly, but beyond that I don't think it conveys any sense of fun or really anything about the game itself. Basically, its a big reminder for people who already know what Monopoly is.

-----------------------------
President, Singularity Design
www.SingularityDesign.com
Is your brand getting the attention it deserves?

– – – – – – – – –
President, Singularity Design | www.SingularityDesign.com | Blog.SingularityDesign.com | Is your brand getting the attention it deserves?

gmint7's picture
gmint7
Activity Score 2683

:::J:::

agree.

well.. maybe that's what they want. (to remind)

:::J:::

iwannatalktosamson's picture
iwannatalktosamson
Activity Score 701

Great idea. So simple. So rooted in the product. Nice work.

missed my turn's picture
missed my turn
Activity Score 426

Sick.

premc's picture
premc
Activity Score 917

gud one 5/10

radical

reject_subject's picture
reject_subject
Activity Score 209

I like the whole campaign!

Codebreaker's picture
Codebreaker
Activity Score 19

i'm 100% lost in this ad

pavel's picture
pavel
Activity Score 155

It´s great, congrats!

Guest's picture
Guest

Nice

Guest's picture
Guest

Good campaign. I am commenting on this of the four simply because of the pigtails. :) Personally, I enjoyed the "Watch where you land" ad series more. I don't see them on this site, but the ads were based around the small metal tokens: the top hat, a Scottish Terrier, and the car.

sebascmb's picture
sebascmb
Activity Score 62

very nice

Guest's picture
Guest

Very well done. Moving Monopoly away from being a family game to something you play at dinner parties with friends or uni students can play with flatmates and so on.. I tip my hat.

Guest's picture
Guest

This years semi-scam ad for Monopoly. Made to win in Cannes, nothing more nothing less.
But hell, it´s good, as all award-ads.

But in all Honesty,Monopoly, it´s not really a product that needs reminding people about what the hell it is. And this ad/ads expects the viewer to know everything already. haha. If you don´t already know the game, you don´t get shit from the ads.

hahahaha...holy crap. That´s dumb.

BUT they´re good. Isn´t that weird?

sanjug1's picture
sanjug1
Activity Score 17

Very Nice Campaign

No one can be told what the creativity is.... you have to create it for yourself.

Copy_ranter's picture
Copy_ranter
Activity Score 194

Simply amazing! Has "I wish I did it" all over it.

Good job team!

Guest's picture
Guest

GREAT!!!!!!

Wadih A3's picture
Wadih A3
Activity Score 256

ja ja ja ja nice! very very nice

Guest's picture
Guest

super super super super super super

Guest's picture
Guest

bueno, bueno, bueno, dueños de todas las propiedades para cannes..jejeje

patUDAY's picture
patUDAY
Activity Score 436

Good idea.

UDAYpatwardhan@+91 22 98206 54722

jeann's picture
jeann
Activity Score 107

simple, and cute.

mark09's picture
mark09
Activity Score 90

Great art direction.

rody100free's picture
rody100free
Activity Score 2

Very very good art direction. I really want to know how to create this kind of picture. I'm account executive, then not a brilliant Art Director, but I'm learning Photoshop and so on.

Guest's picture
Guest

I don't think there is anything really clever about this ad

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