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Monopoly: Own it all, 3

Monopoly: Own it all, 3
Your rating: None Average: 7 (30 votes)

Advertising Agency: JWT Frankfurt, Germany
Art Director: Petra Sievers
Copywriter: Michael Muck
Illustrator: Lichtmaschine Berlin
Photographer: Ralph Baiker
Retouching: Henning Moser
Published: January 2009

14 Comments

TRICKY's picture 3930 pencils

there is something fake about the reflection of the woman on the couch and the elements on the table seem to be flying
in the previous one i got the feeling of "pay as you stay" but in this one i don't get it

"just commenting to gather points i love free drinks"

The man who stops advertising to save money is like the man who stops the clock to save time

theanc's picture 2697 pencils

This is cool as well but I agree with Tricky about the "pay as you stay" thing.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

Guest's picture

Pay as you stay?

I thought this was an ad for the game Monopoly. In the game there are pieces that you can purchase that represent houses and hotels. The houses are made of green plastic and the hotels are made of red plastic. The addresses shown are properties you can purchase from the board. "Own It All" Am I missing something?

Guest's picture

Good call. This really is a no-brainer. Red = hotel, green = house.

uncletui's picture 65 pencils

Right....

Ravages's picture 848 pencils

Good campaign, I think. One q: how many hours of photoshop skullduggery did it take?

Guest's picture

I can imagine a hell of a lot.

Nice Campaign.

Guest's picture
9

Whilst this campaign is sure to pick up plenty of awards the biggest winner is the client... Monopoly sales are going to be insane!

Guest's picture

Hi Petra Sievers!

Guest's picture

Cool

Guest's picture
1

No connection here. You have to know about the game to get the ad. What's the point of a general awareness ad that's aimed exclusively at the generally aware? Weak. 10 points for photoshop work, though. Only wish it had been done on a good concept.

patUDAY's picture 350 pencils

Good idea 2.

UDAYpatwardhan@+91 22 98206 54722

Guest's picture

One more time ... someone show me where they ran a double-page, 4C ad for MONOPOLY. Faaaaaaaaake!!!

Love
Der Senator

Guest's picture

Keine einzige der hier gezeigten Reklamen habe ich je in Deutschland zu sehen bekommen. Euer Germany scheint ein anderes Land zu sein. Very strange here

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