Monopoly: Own it all, 3
Advertising Agency: JWT Frankfurt, Germany
Art Director: Petra Sievers
Copywriter: Michael Muck
Illustrator: Lichtmaschine Berlin
Photographer: Ralph Baiker
Retouching: Henning Moser
Published: January 2009
Advertising Agency: JWT Frankfurt, Germany
Art Director: Petra Sievers
Copywriter: Michael Muck
Illustrator: Lichtmaschine Berlin
Photographer: Ralph Baiker
Retouching: Henning Moser
Published: January 2009
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14 Comments
there is something fake about the reflection of the woman on the couch and the elements on the table seem to be flying
in the previous one i got the feeling of "pay as you stay" but in this one i don't get it
"just commenting to gather points i love free drinks"
The man who stops advertising to save money is like the man who stops the clock to save time
This is cool as well but I agree with Tricky about the "pay as you stay" thing.
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Pay as you stay?
I thought this was an ad for the game Monopoly. In the game there are pieces that you can purchase that represent houses and hotels. The houses are made of green plastic and the hotels are made of red plastic. The addresses shown are properties you can purchase from the board. "Own It All" Am I missing something?
Good call. This really is a no-brainer. Red = hotel, green = house.
Right....
Good campaign, I think. One q: how many hours of photoshop skullduggery did it take?
C
--
http://cc-portfolio.blogspot.com | http://www.selectiveamnesia.org | http://www.flickr.com/photos/ravages
I can imagine a hell of a lot.
Nice Campaign.
Whilst this campaign is sure to pick up plenty of awards the biggest winner is the client... Monopoly sales are going to be insane!
Hi Petra Sievers!
Cool
No connection here. You have to know about the game to get the ad. What's the point of a general awareness ad that's aimed exclusively at the generally aware? Weak. 10 points for photoshop work, though. Only wish it had been done on a good concept.
Good idea 2.
UDAYpatwardhan@+91 22 98206 54722
One more time ... someone show me where they ran a double-page, 4C ad for MONOPOLY. Faaaaaaaaake!!!
Love
Der Senator
Keine einzige der hier gezeigten Reklamen habe ich je in Deutschland zu sehen bekommen. Euer Germany scheint ein anderes Land zu sein. Very strange here