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Mona Lisa

Published/Aired: 
April 2007

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Description: 

Pantene Time Renewal. Restores age-damaged hair.

Advertising Agency: Grey, Melbourne, Australia
Creative Director: Ant Shannon
Art Director / Copywriter: Julie Matthews

Comments (34)

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Highest Rated

Guest's picture
Guest

can anybody tell me where this ad is from? a magazine? what magazine? or on television? Please give me all the details because Im working on an art project with this picture. Greatly appeciated .

JTW926's picture
JTW926
Activity Score 184

how many ads use mona lisa for a product that is for restoring something??? use another painting if you have to, PLEASE!!

Minimum's picture
Minimum
Activity Score 1490

yeah like the scream...that one hasnt been used yet :P
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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

returntosender's picture
returntosender
Activity Score 42

Yawn!
It's the first time that I see an old paint modified on the product benefit.
Boooooorinnnnng.

Whippo's picture
Whippo
Activity Score 8

Zzzzzz, what they said. Where is the creativiy?

creative420's picture
creative420
Activity Score 279

Lame. Done. Could be a copywriter from Dubai working in Australia. :D

AndresBotero's picture
AndresBotero
Activity Score 78

NOOOOO!!! no mas mona lisa para anuncios de:

1. shampoo
2. dentistas
3. el resto....

Creatividad = 0

A. J. SMITH's picture
A. J. SMITH
Activity Score 2824

I know everyone hates the fact that everyone uses the Mona Lisa, but as an ad, its not for the ad critics (us) its the general populace, it needs to be got and appreciated quickly.

So for me, the obvious choice is the obvious chice, because its the most effective.

So I like this 9/10

BUGGERS

like.a.boy's picture
like.a.boy
Activity Score 227

Yes: Formula can be recycled.
No: The direction of restoring something from
old painting/scripture/artifact/leather have
been DONE TO DEATH, let this direction rest in peace,
please.

A. J. SMITH's picture
A. J. SMITH
Activity Score 2824

Creatively, I entirely agree with you,

In terms of effectiveness. We will have to agree to disagree.

Peace

BUGGERS

like.a.boy's picture
like.a.boy
Activity Score 227

Does it mean that if the direction is effective, then we should recycle it over & over &over & o v e r &o ve r &ov er & ov e r & o v er & ove r& over &over & o v e r &o ve r &ov er & ov e r & o v er & ove r& over &over & o v e r &o ve r &ov er & ov e r & o v er & ove r again till it get boring and irritating?

Not to mention consumers as getting smarter by days, good ads are circulating over the net, don't treat them like a fool and have some pride, think of something better, or at least differently.

A. J. SMITH's picture
A. J. SMITH
Activity Score 2824

Like I said, we will have to agree to disagree.

I am happy to leave it there, shut your cake hole and do the same, or go for a fag or have a wank or something, you made your point and I see it.

Stigset's picture
Stigset
Activity Score 1454

sorry, but this isn't creativ, and you can still be creative and appeal to the general public. This doesn't do it.

scarfinati's picture
scarfinati
Activity Score 843

Buggers is right.

Who cares that the painting has been used -- its quick and right for the benefit. The same formula for writing films has been used since aristotle invented it over 2000 years ago, that doesnt mean each new film written is lame and boring because it uses that same formula.

kre8's picture
kre8
Activity Score 989

same formula yes.
but if every film used the same actor?
like this ad, it would send us all to sleep.

jennywhx's picture
jennywhx
Activity Score 1142

i actually like this ad, guess Monalisa still can go for a lots of "treatment" tho. slimming program..eyebrow shaping..eyebag removal.. face-lifting...OH to be a modern women is so hard.

chintan ruparel's picture
chintan ruparel
Activity Score 1516

Monalisa is turning in her grave...
and pls, this is bad work!
its done 2 AFTER-LIFE!

~ old habits die hard, older ones never do ~

copywritter6's picture
copywritter6
Activity Score 44

bad ad

klaussnow's picture
klaussnow
Activity Score 1675

no one can beat the dove cartoon character ones...yeehaw.

... its already been done...

bompa's picture
bompa
Activity Score 318

OTRA VEZ LO MISMO???? COME ON AUSSIES YOU CAN DO IT BETTER, FOR SURE.

Spanky's picture
Spanky
Activity Score 4899

this is what makes grey grey.

juliangray's picture
juliangray
Activity Score 987

oh my god, i couldnt say it better!

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

...and give her several nose jobs and cheek bone restructuring and some skin discoloration treatments and thinner lips and shapely jet-black permanent eyebrows and what do we have?

Jacko.

Rog's picture
Rog
Activity Score 6082

BIIIGGG let down, boys.
And the Aussie work was going so well.
Unless you bastards are just after pre-selective creative focus group feedback!!!
Expect higher standards from Ant Shannon.

>>>> That's not an ad. THIS is an ad.

Davosk's picture
Davosk
Activity Score 4815

Don't just blame it on Ant, there was someone else on the creative credit. I used to work with him and his standard has been high for many years. Remember the 'Garden Show bee' TVC a while back. Ivan knows.

Rog's picture
Rog
Activity Score 6082

See your point, Davosk.
And yes, I dug that Bee-suit tvc, hugely.
Something about animal suits!!! My brief will come.
But CD's have the final say on live or die.
And I'm just a tad surprised this one got up.

>>>> That's not an ad. THIS is an ad.

Rog's picture
Rog
Activity Score 6082

See your point, Davosk.
And yes, I dug that Bee-suit tvc, hugely.
Something about animal suits!!! My brief will come.
But CD's have the final say on live or die.
And I'm just a tad surprised this one got up.

>>>> That's not an ad. THIS is an ad.

bigbadfatmadafaka's picture
bigbadfatmadafaka
Activity Score 486

Too much sun causes mona lisa ads and brain damage...

happy angel's picture
happy angel
Activity Score 56

old idea, but still working

everartz's picture
everartz
Activity Score 7609

i dont think it works that much, coz the mona liza is a strong and solid entity... therefore i dont think using it to validate an ad is correct, ive seen few ads done in india for similar products of hair care but they were using the indian gods and angels to promote the quality of the product..but no its not good or maybe became old a bit.

| Everartz |

dadada's picture
dadada
Activity Score 1720

In my sens, you're debating a critical subject, wich is about "what is a good ad?" is it a awsome creative idea? or is it a selling ad? It is also a major problem when selecting winning ads, sometimes you've a Gold ad but it doesn't sell the product!

Everybody is creative, be yourself.

AlphaHawk's picture
AlphaHawk
Activity Score 84

Well as a purists wh believes advertising is itself an art form, I hate recycled ideas/ads. As for that being offset by no consumer seeing this I can only make a comparisson to film. How many times have you seen the same movie over and over again (Tom hanks movies, action movies), yeah they do wel in the box office but the true filmamkers hate it. So you can make a choice to be a rich hack at 30, or you can do something new and be remebered for years.

like.a.boy's picture
like.a.boy
Activity Score 227

Btw does Pantene Time Renewal make hair curly too while restoring it?

http://upload.wikimedia.org/wikipedia/commons/8/85/Mona_Lisa.jpeg

rleite's picture
rleite
Activity Score 40

Duuuuuuuuuuuuullllllllllllllllllll...

Guest's picture
Guest

can anybody tell me where this ad is from? a magazine? what magazine? or on television? Please give me all the details because Im working on an art project with this picture. Greatly appeciated .

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