Moms Demand Action For Gun Sense In America: Red Riding Hood

One child is holding something that’s been in America to protect them. Guess which one.
We keep 'Little Red Riding Hood' out of schools because of the bottle of wine in her basket. Why not assault weapons?

Advertising Agency: Grey, Toronto, Canada
Chief Creative Officer: Patrick Scissons
Copywriter: Patrick Scissons
Art Director: Yusong Zhang
Photographer: Eden Robbins / Sugino Studio
Account Supervisor: Laura Rovinescu
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Planner: Malcolm McLean
Agency Producer: Vikki Kuzmich
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Retoucher: Miho Matsuoka

July, 2013


stke's picture
274 pencils

this is the best one

leoparylee's picture
117 pencils

give peace a chance

JustSomeGuy's picture

If no one has any guns, how do they protect themselves from people with guns? When seconds count, the police are only minutes away. if kids were educated about the safe handling and use of firearms, rather than kept ignorant so that they don't know what they're doing when they do come into contact with one, wouldn't they be safer? Education is about preparing for the future correct? Why not prepare them for a scenario we hope they are never in? Don't we do earthquake drills that teach students to protect themselves? i don't see the difference. I consider it disaster preparedness.

Guest's picture

Why is it always a white kid holding the gun? Im not offended, I'm just wondering why you think they did that.

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