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Published/Aired: 
July 2013
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Description: 

One child is holding something that’s been in America to protect them. Guess which one.
We keep 'Little Red Riding Hood' out of schools because of the bottle of wine in her basket. Why not assault weapons?
momsdemandaction.org

Advertising Agency: Grey, Toronto, Canada
Chief Creative Officer: Patrick Scissons
Copywriter: Patrick Scissons
Art Director: Yusong Zhang
Photographer: Eden Robbins / Sugino Studio
Account Supervisor: Laura Rovinescu
Advertiser's Supervisor: Shannon Watts
Planner: Malcolm McLean
Agency Producer: Vikki Kuzmich
Producers: Sarah Gheriani, Taeko Yamanouchi
Retoucher: Miho Matsuoka

Comments (4)

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Why is it always a white kid holding the gun? Im not offended, I'm just wondering why you think they did that.

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