July 2013
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One child is holding something that’s been banned in America to protect them. Guess which one.
We won't sell Kinder chocolate eggs in the interest of child safety. Why not assault weapons?

Advertising Agency: Grey, Toronto, Canada
Chief Creative Officer: Patrick Scissons
Copywriter: Patrick Scissons
Art Director: Yusong Zhang
Photographer: Eden Robbins / Sugino Studio
Account Supervisor: Laura Rovinescu
Advertiser's Supervisor: Shannon Watts
Planner: Malcolm McLean
Agency Producer: Vikki Kuzmich
Producers: Sarah Gheriani, Taeko Yamanouchi
Retoucher: Miho Matsuoka

Comments (5)

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unhappybunny's picture
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This ad is showing the ridiculousness of having Kinder eggs banned because of choking risks, but not having guns 'banned' when 6570 children are dying, from accidental shootings, each year. That's 18 per day. So if you really think this is a stupid campaign, from mothers who have lost their children because of accidental shooting and want to protect other parents from going through the same sole destroying pain of loosing a child, than you're a tosser. And for the record, Federal law prohibits hand gun ownership by any person under the age of 18, however it is still legal in 30 states, for under 18s to possess a long gun. Also, sithalo, if you think that children chocking to death is 'ok' than your a sicko and you're the one who is not 'ok'. Incidentally, DICK Johnson, they are not being hypocritical they are merely making an advertising campaign to promote their organisation, and by having a child holing a gun reiterates the shocking fact that children aren't banned from owning guns in the USA.


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