Moms Demand Action For Gun Sense In America: Dodgeball

One child is holding something that’s been banned in America to protect them. Guess which one.
We ban the game dodgeball because it's viewed as being too violent. Why not assault weapons?
momsdemandaction.org

Advertising Agency: Grey, Toronto, Canada
Chief Creative Officer: Patrick Scissons
Copywriter: Patrick Scissons
Art Director: Yusong Zhang
Photographer: Eden Robbins / Sugino Studio
Account Supervisor: Laura Rovinescu
Advertiser's Supervisor: Shannon Watts
Planner: Malcolm McLean
Agency Producer: Vikki Kuzmich
Producers: Sarah Gheriani, Taeko Yamanouchi
Retoucher: Miho Matsuoka

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8 comments

certaintly's picture
certaintly
4060 pencils

like the idea, but not the copy

morse's picture
morse
15659 pencils

Powerful idea and I think the photos are great.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

stke's picture
stke
274 pencils

great

kleenex's picture
kleenex
26914 pencils

All of them are solid ideas.

monoliz's picture
monoliz
1326 pencils

impressive

adri10288's picture
adri10288
337 pencils

Amazing campaign! I think the best idea was hiring a Canadian agency to initiate a dialogue about an American problem - because after all, poking fun at American gun laws is a favourite Canadian pastime.

Troll's picture
Troll
612 pencils

It's a great campaign. Powerful stuff.

American soldier's picture
American soldier

When the government takes away weapons you will feel safe. But when the government then turns on you with those same weapons.. how will you feel then you stupid people. People kill people not guns.
There is a car accident caused by a drink driver who do you blame the driver or the alcohol.. think about it. You people will see.. One day you will be glad we have weapons. Right now you are blinded by stupidity and you have nothing else to do with your worthless lives.

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