Mömax - Furniture Stores: Mouse hole

Looks better, doesn't it?
Solutions for small places.

Advertising Agency: Demner, Merlicek & Bergmann, Vienna, Austria
Concept: Gerda Reichl-Schebesta, Bernhard Grafl, Alistair Thompson
Creative Director: Gerda Reichl-Schebesta
Art Director: Bernhard Grafl
Copywriter: Alistair Thompson
Graphic Design: Marion Schlipfinger
Photo: Vienna Paint
Production: Norbert Rabenseifner, Sandra Fauster

19 comments

FAHAD's picture
FAHAD
85 pencils

I Liiike

Toro's picture
Toro
1031 pencils

Why are they using a strategy used very successfully by Ikea???

roman-schwienbacher.com's picture
roman-schwienba...
1021 pencils

maybe because it worked !!!

Toro's picture
Toro
1031 pencils

So people will think of Ikea first. Then realise it's not Ikea and forget about it.
That's really clever.

adsux's picture
adsux
50 pencils

nice!
was it used by ikea? didn't know that

rleite's picture
rleite
40 pencils

Very good.

elmikel's picture
elmikel
1147 pencils

beautiful campaign! especially the ambient one is very good.

vincent's picture
vincent
28 pencils

I like it.good....IS so sweet...

cp's picture
cp
354 pencils

...and I bet the chap won't get lucky with pussies, eh?

good thinking, yeah... its cute!

Carlos Duty's picture
Carlos Duty
96 pencils

refrescante.
esta pieza es la más entretenida.

Punch's picture
Punch
614 pencils

ASI ES. MUY BUENA CAMPAÑITA.

"Aquí también se opina en español y em português".

"no silencies lo que no sabes expresar".

manojchaki's picture
manojchaki
33 pencils

very nice

hang-the-dj's picture
hang-the-dj
1262 pencils

Mouse-hole again?

Add it to the list Rog.

Boony wants a beer's picture
Boony wants a beer
380 pencils

I've actually started my list and it's taped to the wall behind me.

So far it reads:

Cobwebs
Homeless people / characters
Unemployed people / characters
Mini / giant things
Kid's drawings
Family trees
Frames
"Everything else seems..." (as in "So fast everything else seems slow")
Art gallery frames
Museum plaques

and now of course

Mouse holes

Anyone got any more?

hang-the-dj's picture
hang-the-dj
1262 pencils

Water/Liquid shaped into person/object
Post-it notes
Dorks/nerds
George Bush
Wild animals doing 'kooky' stuff
Kid's alphabet
Teeth as bright lights

I could go on...

itch's picture
itch
806 pencils

yeha, very nice! i love it..

* it's not how good you are. it's how good you want it to be *

bright rhino's picture
bright rhino
118 pencils

Hmmmm...I think It's interesting how mouse holes are always shown to look like this in movies and cartoons, but in real life, mouse holes never look like this. It's like many, many years ago, someone said "I'll make a mouse hole look like this" and the rest of the world accepted it. It's interesting how the commerical and pop culture world can create an idea about something and it becomes part of our culture. Like those scenes in movies/commercials where an angry girlfriend is throwing her boyfriend's stuff out on the street from the apartment window. It is possible for that cliche to happen, but you never actually see that in real life.

stereodeluxe's picture
stereodeluxe
157 pencils

happened to me though.

Guest's picture
Guest

I am ashis.I like it very much.

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