Moleskine: Lasso

Ideas come and go

Advertising Agency: Miami Ad School, USA
Art Director: Jessica Stewart
Copywriter: Nick Panayotopoulos

August 2011


ace85le's picture
3939 pencils

A little boring for my taste. But's it's alright.


Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

pierrelastname's picture
2869 pencils


ivan's picture

Link or never happened! :)

Troll's picture
656 pencils

Excellent response Ivan.

LeeHarvey's picture
3045 pencils

Hmm I thought it was a laptop with a mouse attached. And mister Zarski, don't just yell DONE and do nothing. Sow us the original or forever hold your peace.

Shawali's picture
8442 pencils

I like it. Don't ask me why. But I do.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!!

gioborde's picture
1387 pencils

kAgree with above, a bit boring. doesnt stand above nor is it memorable. Its just.."ok". But then again, coming from an Ad School, being just "ok" is not ok.


Galo's picture
446 pencils

The first one is better, clearer, but this is good too. Very nice set of ads.

bakamono's picture
1002 pencils

This is bad, I don't understand why people like this. Can anyone explain why this is OK or good without using "It's ok I dont know why but it's ok"

Where is the pen or are you going write with your finger? This ad tells me very little about the product in fact all other notebooks are the same. What makes this notebook better? Two ads on the same subject line of ideas coming and going? The logo said "sketch" you forget to mention that in your copy and idea.

Make this product better than all other notebooks. I thought that what they teach you in ad college. Don't forget to learn more about your product their website is very helpful.

Choose your notebook:







because therefore it is

Taylormade's picture
408 pencils

I like the other visual better. But I am impressed you managed to think up a decent second execution.

artyduran's picture
1545 pencils

@bakamono. You sound like a very frustrated creative that works at a place where you have to explain everything on the ad and still consider it an ad.
This idea is simple and clear: Tie your ideas up, so they don't go away. I like it. It's also hard to find a unique selling proposition that differentiates this from other sketchpads, so I like the fact that these guys worked out a nice positioning for the product. Advertising is not about making a product better, it's about making people think your product is better.

And by the way, you CAN sketch out an idea.

HTG¡'s picture
38 pencils


VampAd's picture
1153 pencils

Cool. I like it.

Billoughsby's picture
5124 pencils

We have reached a point where we need a statement from the authors, because I liked it a lot better when I thought it was a laptop with a mouse -- the only likely visual reading of this setup -- and before I learned it might actually be an exhortation to "tie up your ideas". The insinuation that this is what you ought to be playing with instead of the internet is resonant enough on it's own to run with. The suggestion to use a book ribbon to lasso your ideas -- nah.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Taylormade's picture
408 pencils

It's a snare trap. Just like the other execution is a trap. So you can trap your ideas inside the book. It's pretty simple.

macluvin's picture
397 pencils

There's a fun idea here, but the tagline doesn't seem strong enough. I would've have said something along the lines of "don't let your ideas get away" or something.

Ivan - can you ban this spammer above? So lame.

fotdot's picture
673 pencils

Student work not bad.

Log in or register to post comments