Moleskine: Lasso
Ideas come and go
Advertising Agency: Miami Ad School, USA
Art Director: Jessica Stewart
Copywriter: Nick Panayotopoulos
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17 comments
A little boring for my taste. But's it's alright.
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DONE!
Link or never happened! :)
Ivan Raszl, admin of AotW
Excellent response Ivan.
@TrollusMaximus
http://www.behance.net/trollus_maximus
Hmm I thought it was a laptop with a mouse attached. And mister Zarski, don't just yell DONE and do nothing. Sow us the original or forever hold your peace.
I like it. Don't ask me why. But I do.
No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094
kAgree with above, a bit boring. doesnt stand above nor is it memorable. Its just.."ok". But then again, coming from an Ad School, being just "ok" is not ok.
GiBo
The first one is better, clearer, but this is good too. Very nice set of ads.
This is bad, I don't understand why people like this. Can anyone explain why this is OK or good without using "It's ok I dont know why but it's ok"
Where is the pen or are you going write with your finger? This ad tells me very little about the product in fact all other notebooks are the same. What makes this notebook better? Two ads on the same subject line of ideas coming and going? The logo said "sketch" you forget to mention that in your copy and idea.
Make this product better than all other notebooks. I thought that what they teach you in ad college. Don't forget to learn more about your product their website is very helpful.
Choose your notebook:
Drawing
Organizing
Painting
Recording
Travelling
Writing
because therefore it is
I like the other visual better. But I am impressed you managed to think up a decent second execution.
@bakamono. You sound like a very frustrated creative that works at a place where you have to explain everything on the ad and still consider it an ad.
This idea is simple and clear: Tie your ideas up, so they don't go away. I like it. It's also hard to find a unique selling proposition that differentiates this from other sketchpads, so I like the fact that these guys worked out a nice positioning for the product. Advertising is not about making a product better, it's about making people think your product is better.
And by the way, you CAN sketch out an idea.
YEAH!
Cool. I like it.
We have reached a point where we need a statement from the authors, because I liked it a lot better when I thought it was a laptop with a mouse -- the only likely visual reading of this setup -- and before I learned it might actually be an exhortation to "tie up your ideas". The insinuation that this is what you ought to be playing with instead of the internet is resonant enough on it's own to run with. The suggestion to use a book ribbon to lasso your ideas -- nah.
"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett
It's a snare trap. Just like the other execution is a trap. So you can trap your ideas inside the book. It's pretty simple.
There's a fun idea here, but the tagline doesn't seem strong enough. I would've have said something along the lines of "don't let your ideas get away" or something.
Ivan - can you ban this spammer above? So lame.
Student work not bad.